UNITED STATES
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Washington, D.C. 20549
FORM
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DOCUMENTS INCORPORATED BY REFERENCE
List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933. The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980).
StartEngine Crowdfunding, Inc.
Form 10-K
TABLE OF CONTENTS
Note About Forward-Looking Statements
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NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements. All statements contained in this Annual Report on Form 10-K other than statements of historical fact, including statements regarding our future results of operations and financial position, our business strategy and plans, and our objectives for future operations, are forward-looking statements. The words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in Part I, Item 1A, “Risk Factors” in this Annual Report on Form 10-K. Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Annual Report on Form 10-K may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.
We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
Unless expressly indicated or the context requires otherwise, the terms “StartEngine,” “Company,” “we,” “us,” and “our” in this document refer to StartEngine Crowdfunding, Inc., a Delaware corporation, and, where appropriate, its subsidiaries.
On May 6, 2024, StartEngine Crowdfunding Inc. split its designated “Common Stock” and “Preferred Stock” on a 20 for 1 basis. The total number of shares of Common Stock that the Company is authorized to issue was increased to 1,500,000,000 shares after the split. The total number of shares of Preferred Stock that the Company is authorized to issue was increased to 519,000,000 after the split. Accordingly, all share and per share amounts for all periods presented this Annual Report on Form 10-K have been adjusted retroactively, where applicable, to reflect this stock split.
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PART 1
Item 1.Business
StartEngine Crowdsourcing Inc. was incorporated in the State of Delaware on March 19, 2014. On May 8, 2014, the company changed its name to StartEngine Crowdfunding, Inc.
StartEngine aims to revolutionize the startup financing model by helping both accredited and non-accredited investors invest in private companies on a public platform. In 2015, StartEngine Crowdfunding began operating under Title IV of the JOBS Act, allowing private companies to advertise the sale of their stock to both accredited and non-accredited investors under Regulation A, and under Title II of the JOBS Act, which permits offerings to accredited investors to be advertised under Rule 506(c) of Regulation D. StartEngine continues to expand the breadth of its offerings in order to better serve its mission. Operations expanded in 2016, as Regulation Crowdfunding, adopted in response to Title III of the JOBS Act, went into effect and we offered services to companies raising money under Regulation Crowdfunding. Beginning in December 2017, StartEngine began offering transfer agent services through one of its subsidiaries. In June 2019, StartEngine Primary LLC was approved for membership as a broker-dealer with FINRA and offers broker-dealer services to companies selling securities in Regulation A and Regulation D offerings and operates our alternative trading system.
StartEngine’s most recent addition to its family of services is StartEngine Private. StartEngine Private provides accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies.
StartEngine offers its services both through its website as well through its iOS application which launched in 2021.
StartEngine Crowdfunding performs much of its work through its subsidiaries, including the following six wholly owned direct operating subsidiaries:
| ● | StartEngine Primary LLC (“StartEngine Primary”), a company formed on October 12, 2017, a registered broker-dealer, which was approved to act as alternative trading system on April 16, 2020. |
| ● | StartEngine Private Manager LLC (“StartEngine Private Manager”), a company formed on August 3, 2023 for the purpose of managing all StartEngine Private offerings. |
| ● | StartEngine Secure LLC (“StartEngine Secure”), a transfer agent registered with the SEC that was formed on December 12, 2017. |
| ● | StartEngine Assets LLC (“StartEngine Assets”), a company formed on May 18, 2020, for the purpose of securitizing assets. |
| ● | StartEngine Adviser LLC (“StartEngine Adviser”), a company formed on August 3, 2023 for the purpose of being the organizer and Exempt Reporting Adviser to all StartEngine Private offerings. |
| ● | StartEngine Capital LLC (“StartEngine Capital”), a funding portal registered with the SEC and a member of the Financial Industry Regulatory Authority (“FINRA”), operates under Title III of the JOBS Act, which introduced Regulation Crowdfunding. |
On May 5, 2023, StartEngine Crowdfunding, Inc. (“StartEngine”) completed an agreement to acquire substantially all of the assets of the SeedInvest business as conducted by Circle Internet Financial Limited through its subsidiary Pluto Holdings, LLC, a Delaware limited liability company (“Pluto Holdings”) and through SI Securities, LLC, a New York limited liability company (“SI Securities”), and SeedInvest Technology, LLC, a New York limited liability company, each a wholly-owned subsidiary of Pluto Holdings (“SeedInvest Technology,” collectively, with the assets acquired from Pluto Holdings and SI Securities, “SeedInvest”). The total consideration for the purchase is 19,200,000 shares of StartEngine’s common stock, which based on StartEngine’s most recent Regulation A offering price of $1.25 per share would be valued at $24 million.
The assets of the SeedInvest business include SeedInvest Technology, LLC and substantially all the assets related to owning and operating the crowdfunding platform at www.seedinvest.com.
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The sellers will retain among other items: their broker-dealer regulatory approvals and licenses; equity interests, convertible notes, SAFEs and all other investment contracts received, and in certain cases to be received, in SeedInvest portfolio companies; and receivables related to current and certain contemplated offerings. For details, see Exhibit 10.3 in the Exhibit Index.
Principal Products and Services
Offerings: Depending on the type of offering being made, we currently operate as a technology platform connecting issuers and investors, as a broker-dealer and as a Regulation Crowdfunding funding portal. We facilitate the following types of offerings that are exempt from registration under the Securities Act:
| ● | Regulation A Offerings: Through StartEngine Primary, our broker-dealer, we host Regulation A offerings on our platform. These companies are seeking to raise anywhere from $100,000 to $75 million and we provide an array of services, including acting as a broker-dealer, assisting with due diligence, custodial accounts and coordinating vendors. |
| ● | Regulation Crowdfunding Offerings: Through StartEngine Primary, our broker-dealer, , we host Regulation Crowdfunding offerings. In 2024, the Company decided to host future issuances of Regulation Crowdfunding raises within the broker-dealer entity for regulatory and compliance reasons. We believe this will positively affect the future issuances of Regulation Crowdfunding raises with no additional cost incurred. Any raises initiated prior to this decision, our currently hosted by StartEngine Capital, our funding portal registered with the SEC and FINRA. Companies utilizing Regulation Crowdfunding are seeking to raise anywhere from $10,000 to $5 million, and we also provide an array of services permitted by Regulation Crowdfunding, including campaign page design services, marketing consulting services, assisting with due diligence, custodial accounts, and coordinating vendors. |
| ● | Rule 506(c) Offerings: Through StartEngine Crowdfunding and StartEngine Primary, we host offerings under Rule 506(c) of Regulation D. Accredited investors are allowed to invest in these offerings and we host these offerings either on a stand-alone basis or concurrently with a Regulation Crowdfunding offering. Under Rule 506(c), companies can use general solicitation to attract investors and there is no limit to the amount of money that can be raised. Therefore, companies engaged in a concurrent Regulation Crowdfunding offering can also raise additional funds from accredited investors providing they comply with the requirements of each exemption. |
StartEngine Private: The Company provides accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies (the “underlying securities”) via its StartEngine Private product offering. The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC. StartEngine Adviser LLC is an exempt reporting adviser under Rule 203(m)-1 under the Investment Advisers Act of 1940. The SE Funds sell their membership interests in offerings that are exempt from registration under Section 4(a)(2) of the Securities Act of 1933 and specifically Regulation D promulgated thereunder. Such offerings are marketed to accredited investors by the Company’s FINRA-member and SEC-registered broker-dealer subsidiary, StartEngine Primary LLC. The Company generates revenue to the extent it is able to sell underlying securities to an SE Fund. The Company treats the amount it receives for selling underlying securities as revenues, and the acquisition cost related such underlying securities as cost of revenues. There are several factors that are used in pricing the securities of an SE Fund, including but not limited to: the price (including transaction costs) the securities were purchased by the SE Fund’s affiliate, the time spent and costs involved by the SE Fund’s management team including those related to identifying, verifying, acquiring, and managing the investments, sales of the underlying securities on the secondary market, as well as considerations are given for the illiquidity of private investments compared to publicly traded securities and investor interest in the SE Fund’s securities. The Company also believes that there is value added by allowing investors to have an economic interest in these companies with less hassle and smaller denominations than available in secondary markets. Additionally, consideration is also given to broader economic and market conditions that might impact the valuation of private companies, such as industry trends, regulatory changes, and economic cycles.
StartEngine Venture Club (formerly OWNers Bonus): The general public can become members of the StartEngine Venture Club program on StartEngine’s website for $275 per year. The Venture Club entitles members to 10% bonus shares on all investments they make in offerings on StartEngine where the issuer chooses to participate in the program. Issuers using our broker-dealer and funding portal services can choose to participate in our Venture Club program with respect to the offerings they are making under Regulation A or Regulation CF. Those issuers will grant bonus shares in their offerings to members of the StartEngine Venture Club program. The bonus shares are included in the offering statements filed with the SEC, and therefore offered and sold in reliance on Regulation A or Regulation CF, respectively.
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StartEngine Secure: Through our wholly owned subsidiary, StartEngine Secure, we offer transfer agent services. These services include tracking each investor’s account information and the amount of securities purchased and date purchased. Our goal is to provide a seamless service to our client companies. Our intent is for our transfer agent to have agreements with our various entities to allow it to collect information on investors and their investments through an API (application programming interface). Therefore, when a company raises money on StartEngine, our transfer agent will be notified and sent the investor information and the investment details. The transfer agent will then capture this information into its redundant and secure database hosted in the cloud and encrypt for security purposes.
StartEngine Premium: For our Regulation Crowdfunding campaigns, we offer marketing services branded under the name “StartEngine Premium”. For an additional fee, our team will support companies with the design of their campaign pages, provide a designated account consultant to guide a company throughout the campaign creation process, and assist a company in developing a marketing strategy based on best practices and analytics from previous successful campaigns.
StartEngine Primary: By adding broker-dealer services to the mix of our offerings, we are able to take a more active role in the promotion and sale of securities in Regulation A, Regulation Crowdfunding and Regulation D offerings hosted on our platforms. Further, we are able to facilitate the secondary trades on StartEngine Secondary, see (”StartEngine Secondary” below). StartEngine Primary received approval for a range of business lines to allow us to act as the broker-dealer for the private placements of securities (which includes securities sold under Regulation D), to effect transfers and sales on StartEngine Secondary, and to be able to receive referral fees and commissions for sales of securities. Further, to expend our services that we can offer our clients, we filed a continuing membership application with FINRA (“CMA”) to be a clearing or “carrying” broker-dealer so in addition to handling a client’s orders to buy and sell securities we can also maintain custody of a client’s securities and other assets (e.g. cash in their account). Our broker-dealer registration became effective in June 2019, and our CMA for become a carrying broker-dealer was accepted at the end of September 2021.
StartEngine Secondary: The goal of the StartEngine Secondary platform is to increase liquidity for shares sold in Regulation A, Regulation Crowdfunding and Regulation D offerings. We facilitate the transfer and sale of these shares by creating an alternative trading system (“ATS”) to allow for secondary trades. Sales of shares sold under Regulation A on the StartEngine platform are permitted to be quoted immediately, while holders of shares sold under Regulation Crowdfunding and Regulation D will need to wait one year in order to comply with the applicable transfer restrictions to participate on the platform. After receiving the requisite FINRA approval to operate as an ATS, StartEngine Primary launched its ATS, branded as “StartEngine Secondary” on May 18, 2020.
StartEngine Secondary has a limited operating history, and even though over 400 issuers have signed to be quoted on this platform, only twenty-five companies have been quoted on this platform to date, including the Company itself. Currently, for StartEngine Secondary, we generate revenues by charging trade commissions to the sellers of the shares and we intend to generate revenues by charging initial and annual quotation fees.
StartEngine Assets: The goal of StartEngine Assets is to provide retails investors the opportunity to invest in various asset classes - including real estate, wine, fine art, trading cards, watches, and comics. StartEngine Collectibles Fund I LLC is geared at securitizing collectible assets and selling shares to the public. As such, we previously sold securities under StartEngine Collectibles Fund I LLC , including shares in series for wine, fine art, trading cards, watches and comics, and as of September 6, 2023 is no longer selling securities. StartEngine Assets LLC had also purchased assets to securitize but does not intend to purchase anything further.
Support Services
Our Company is focused on our core competencies and therefore we surround ourselves with third party companies who help us accomplish our non-core tasks.
We rely on the following companies for outsourced services:
| ● | Bryn Mawr Trust Company: Escrow Services |
| ● | Kingdom Trust Company: Escrow Services |
| ● | Amazon AWS: Cloud hosting |
| ● | Google Business: Cloud email and applications |
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Market
Regulation A
Amended Regulation A became effective June 19, 2015. According to the SEC, the size of the Regulation A market remained at approximately $1.5 billion for the periods from July 1, 2022 to June 30, 2023 and July 1, 2023 to June 30, 2024
As of March 31, 2025, we have hosted 75 Regulation A offerings, which have raised a total of approximately $282 million on our platforms, not including five offerings for StartEngine itself and 33 offerings of series of companies managed by StartEngine Assets, LLC. We believe the market for Regulation A will continue to grow as more companies become aware of the ability to raise capital through crowdfunding platforms. Because it permits a maximum raise of $75 million each 12 months, we believe this rule is well suited for small and midsize businesses. We have seen the demand increase significantly between 2020 and 2022, while contracting in 2023 and 2024. Excluding offerings for StartEngine itself and its affiliates, we have hosted 13 offerings in 2020, 17 offerings in 2021, 22 offerings in 2022, 13 offerings in 2023 and 7 offerings in 2024. The number of offerings hosted is based on the year launched and do not include offerings for StartEngine itself and the offerings of series for StartEngine Collectibles Fund I LLC.
Regulation Crowdfunding
Since its launch on May 16, 2016, we estimate that as of March 31, 2025, 1,312 offerings have raised over $545 million on StartEngine through Regulation Crowdfunding. According to the SEC, the size of the Regulation Crowdfunding market was decreased to approximately $249 million for the period from July 1, 2023 to June 30, 2024, compared with $352 million for the period from July 1, 2022 to June 30, 2023.
We believe Regulation Crowdfunding will grow year over year after a small contraction in the previous year as more startup companies become aware of this funding method and view Regulation Crowdfunding as a viable fundraising option and market conditions improve. We have seen the demand decrease between 2022 and 2023. We did see an increase in demand between 2023 and 2024 despite the Company adding fewer issuers to the platform at the beginning of 2024, however this strategy was reverted in mid 2024. Regulation Crowdfunding makes it relatively inexpensive to make an offering of securities: legal, compliance and accounting costs can be less than $10,000, and offering costs can be even cheaper for companies who prepare the documentation internally. With a current maximum raise of $5 million per year, we believe that this funding method is perfect for early-stage companies.
We are working to increase awareness of the benefits of Regulation Crowdfunding through a lead generation program that includes advertising on social media, email marketing and other marketing support. We mainly focus on start-ups; however, our outreach will also include some companies further along in their development. We have and plan to continue to educate the market through the content we write and publish on our blog as well as being guest authors on other popular blogs.
Regulation D Offerings
Offerings under Regulation D include those under Rule 506(b), Rule 506(c), and Rule 504. Our investor base is generally the retail investors, and according to the SEC, the size of the Rule 506(b) market (excluding pooled funds) was approximately $170 billion, the Rule 506(c) market (excluding pooled funds) was approximately $12 billion and the Rule 504 market (excluding pooled funds) was approximately $246 million for the period from July 1, 2023 to June 30, 2024. The vast majority of Regulation D sales were through Rule 506(b), which does not allow for general solicitation and allows for some non-accredited investors as well as less stringent requirements for verifying accredited status. Based on this information, we believe there is large potential market for online sales under Rule 506(c).
Rule 506(c) offerings are an inexpensive way to raise capital from accredited investors with a low cost of entry. Further, recent expansion of the definition of an “accredited investor” may widen the pool of potential investors. We estimate it can cost under $10,000 to prepare an offering under Rule 506(c). There is no limitation on the amount raised, which makes this rule attractive to companies who just completed a Regulation Crowdfunding offering or are planning a Regulation A campaign in the near future. This exemption can be used together with Regulation A and Regulation Crowdfunding. For Regulation Crowdfunding offerings, this exemption provides companies an opportunity to extend an offering beyond Regulation Crowdfunding once the maximum $5 million has been reached. For Regulation A offerings, this exemption can be used as a fundraising option prior to the launch of the offering, because of the time it takes to get a Regulation A offering qualified. While this currently represents only a small part of our overall business for issuers that we do not control; the offerings of the membership interests in the SE Funds for StartEngine Private utilizes this exemption.
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StartEngine Private
The Company provides accredited investors the opportunity to purchase membership interests in funds that own shares of venture capital backed, late-stage private companies (the “underlying securities”) via its StartEngine Private product offering. The offerings are made in reliance on Rule 506(c) of Regulation D. The Company does not currently have a value on the potential market size for our membership interests; but in its 2024 Annual Report from the SEC Office of the Advocate for Small Business Capital Formation, the SEC estimated that approximately 19% households in the United States qualify as accredited. Additionally, we believe that the private equity and alternative investment markets are expected to grow significantly over the next several years. The Company believes that there is interest from accredited investors to have an economic interest in the underlying securities where they do not have an interest in investing directly themselves (e.g., they do not want to invest the high minimum amount often required for companies at this stage) and/or do not have the time, financial, legal, and/or technical expertise to source these investments themselves.
Transfer Agent
The exemptions provided by Regulation A and Regulation Crowdfunding include conditional exemptions from the registration requirements of the Securities Exchange Act of 1934. One of the conditions is that should the number of a Company’s security holders and/or the value of a Company’s assets exceed a certain threshold, a Company needs to use a registered transfer agent to avoid the requirement that the Company become a fully-registered Company with the SEC - an expensive proposition for many of these small companies. Therefore, the market for our transfer agent services includes all companies that have previously raised funds through Regulation A and Regulation Crowdfunding offerings. Currently, we mainly market our services to our current clients.
StartEngine Secondary
We believe that a portion of the owners of securities purchased under Regulation A, Regulation D and Regulation Crowdfunding will be interested in selling their securities to prospective buyers. There is no viable marketplace today for these securityholders to sell their securities unless the Company seeks a quotation on an over-the-counter marketplace. Companies who use Tier 1 of Regulation A or Regulation Crowdfunding do not qualify for quotation on the leading over-the-counter marketplace. Further even if a Company qualifies for that market, which would include issuers using Tier 2 of Regulation A, the quotation requirements are expensive. We believe StartEngine Secondary has the potential for success because there are limited trading forums for these securities.
Registered User Base
As of March 31, 2025, we have approximately 1,541,000 registered users. Of these, approximately 391,000 have made investments on our platform. We determine registered users by tracking unique email addresses from investor profiles that have not deactivated their profiles. As an individual could have multiple email addresses across multiple profiles, or may no longer be active, even if they have not deactivated their profile, registered users are an approximate gauge and could overstate the actual number of unique registered users. There is no fee associated with becoming a registered user. Of the users who have made investments the average number of investments is approximately 2.28 and the amount per investment is approximately $1,044. We are seeing week-over-week growth in registered users and expect to register more users as we add more companies to our platform.
Competition
With respect to offerings made under Regulation Crowdfunding, we compete with other intermediaries, including brokers and funding portals such as WeFunder, Republic and MicroVentures.
With respect to offerings under Regulation A, we compete with other platforms, hosting services and broker-dealers. Some of our competitors include Dalmore, Dealmaker, Republic and Wefunder.
With respect to offerings under Rule 506(c), or online offerings made under Regulation D (which includes non-solicited offerings), we compete with platforms such as AngelList, EquityNet, FundersClub and Fundable.
With respect to our transfer agent, we compete with transfer agents such as Computershare and VStock Transfer.
With respect to StartEngine Private, we compete with other companies such as Forge, EquityZen and MicroVentures.
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Strategy
Our Mission: Help entrepreneurs and investors achieve their dreams.
Our Strategy: We provide technology to allow the general public to invest in entrepreneurs.
Our Advantages
We believe that StartEngine is one of the leaders in the global crowdfunding nation. We aim to facilitate financial ignition of innovative companies led by determined, intelligent entrepreneurs who have the energy and talent to start and grow successful companies.
We harness the power and wisdom of “The Crowd” through the internet to release entrepreneurial creativity, thereby creating jobs, economic efficiency and ultimately economic growth. We believe we not only help entrepreneurs raise capital to start and grow their businesses, but we also help them build armies of committed, long-term brand ambassadors who, as investors, promote their companies to their friends, families and colleagues.
As one of the first movers in the equity crowdfunding industry, we are active in crowdfunding legal and regulatory affairs. Our position allows us to collaborate to establish industry-wide best practices and to improve the quality of listings. We believe our backend operating systems are highly efficient. Each function operates through documented procedures to ensure consistent, quality results. Knowing what it takes to successfully grow a Company, we try to keep operating expenses to a minimum.
We believe that StartEngine’s key asset is its team members. We are a group of talented people who have come together to democratize finance and investment in startup and growth companies. The hallmark of the Company is talented, respectful, enthusiastic and entrepreneurial people who understand and operate on the principles of dignity and respect.
Our mission is to help entrepreneurs and investors achieve their dreams. Our objective is that by 2029, we will facilitate funding of $10 billion for companies.
Research and Development
StartEngine invested approximately $7,796,521 for the year ended December 31, 2024 and $5,779,920 for the year ended December 31, 2023 in research and development, product development, and maintenance.
Employees
As of March 31, 2025, we had 71 employees. We also work with a large number of contractors for user-experience design, security controls, and testing, services and marketing.
Regulation
Having platforms that host Regulation A, Regulation Crowdfunding and Regulation D offerings, we are required to comply with a variety of state and federal securities laws as well as the requirements of FINRA, a national securities association of which our funding portal subsidiary and our broker-dealer are members. Further, as a registered transfer agent, we are required to comply with a variety of state and federal securities laws and laws that govern transfer agents, as well as laws aimed at preventing fraud, tax evasion and money laundering
Our Broker-Dealer
Broker-Dealer Regulations
Our subsidiary, StartEngine Primary, is registered as a broker-dealer with the SEC and a member of FINRA. The registration process not only includes registering with the SEC, but also requires membership in a self-regulatory organization (in our case, we are a member of FINRA) and in the Securities Investor Protection Corporation (“SIPC”), compliance with state requirements and making sure that our associate persons satisfy all applicable qualification requirements.
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SEC Requirements
Since StartEngine Primary became a broker-dealer, it has been required to comply with extensive SEC regulations with respect to its conduct and the processing of transactions. These include requirements related to conduct, financial responsibility, and other requirements such as those that relate to communications, anti-money laundering (AML) and ongoing internal controls and governance. In addition, StartEngine Primary has been approved to operate an alternative trading system for secondary trading of securities. StartEngine also need to comply with extensive SEC regulations with respect to its conduct and its execution and clearance of transactions.
FINRA Requirements
Since StartEngine Primary became a of FINRA as a broker-dealer, it has been subject to FINRA’s supervisory authority and is required to comply with FINRA’s rules and regulations. These rules and regulations include many similar requirements to those of the SEC, and in many cases are broader in scope and provide more specificity. FINRA also has rules regarding conduct, compliance and codes of procedure. For instance, FINRA members must comply with NASD’s Rules of Fair Practice, which broadly speaking requires broker-dealers to observe high standards of commercial honor and just and equitable principles of trade in conducting their business. There are also rules that relate to use of manipulative, deceptive or other fraudulent devices, suitability, payments to unregistered persons, know your customer, supervision of our employees and responsibilities related to associated persons, financial soundness, recordkeeping, maintaining procedures, arbitration for customer disputes, AML and submitting to ongoing supervision. We are also required to undertake due diligence investigations with respect to Regulation A and Regulation D offerings.
Conduct Requirements
In general, many of the rules that govern broker-dealers stem from antifraud provisions; these requirements are broad in scope and prohibit misstatements or misleading omissions of material facts, and fraudulent or manipulative acts and practices, in connection with the purchase or sale of securities. Specifically, the following rules apply:
| ● | Section 9(a) prohibits particular manipulative practices regarding securities registered on a national securities exchange. |
| ● | Section 10(b) prohibits the use of “any manipulative or deceptive device or contrivance” in connection with the purchase or sale of any security. |
| ● | Section 15(c)(1) prohibits broker-dealers from effecting transactions in, or inducing the purchase or sale of, any security by means of “any manipulative, deceptive or other fraudulent device” in over-the-counter markets |
| ● | Section 15(c)(2) prohibits a broker-dealer from making fictitious quotes in over-the-counter markets |
Antifraud specific requirements include those related to:
| ● | Duty of fair dealing (e.g., charging reasonable fees, promptness of executive orders, and disclosing specified material information as well as any conflict of interest); |
| ● | Regulation Best Interest (e.g., a duty to act in the “best interests” of retail customer (defined as natural persons and their legal representatives), which includes certain disclosure and care obligation and compliance obligations as well as maintaining policies and procedures to minimize the effects, if any, of conflicts of interest); |
| ● | Duty of best execution (e.g., a duty of execution requires that based on the circumstances requirement to find the most favorable terms for a customer; |
| ● | Customer confirmation (e.g., at or before the completion of transaction certain information must be provided to customers, including specifics on the sale, the payment that the broker-dealer receives, etc.); |
| ● | Disclosure of credit terms; |
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| ● | Restrictions on short sales; |
| ● | Trading during an offering; and |
| ● | Restrictions on insider trading. |
Finally, broker-dealers are governed by requirements regulating employees and individuals associated with the broker-dealer.
Financial Responsibility Requirements
Financial responsibility and operations requirements include: net capital requirements, margin requirements, customer protection requirements (e.g., reserve account and segregation of customer assets), risk assessment requirements, financial reporting (including an independent audit), and recordkeeping requirements. The minimum net capital requirement for StartEngine Primary is $250,000. As a self-clearing broker-dealer StartEngine Primary is specifically obligated under net capital requirements to maintain a sufficient level of net capital to cover any open trades that fail to settle.
Anti-Money Laundering
The Bank Secrecy Act, as amended by the USA PATRIOT ACT of 2001 (the “BSA/USA PATRIOT Act”), requires broker-dealers to develop anti-money laundering (“AML”) programs to assist in the prevention and detection of money laundering and combating terrorism. Broker-dealers are also are subject to U.S. sanctions laws administered by the Office of Foreign Assets Control and are expected to have policies and procedures in place to comply with these laws.
Other Requirements
Broker-dealers are subject to a host of other rules and requirements including: mandatory arbitration, submitting for SEC and FINRA examinations, maintaining and reporting information on the broker-dealers affiliates (in our case, this includes the parent organization as well as the other subsidiaries), following electronic media and communication guidelines as well as maintaining an AML program.
Liability
Under our arrangements that do not use the services of our broker-dealer subsidiary, Section 12(a)(2) of the Securities Act, which applies to Regulation A, imposes liability for misleading statements not only on the issuers of securities but also on “sellers,” which includes brokers involved in soliciting an offering. Rule 10b-5 under the Exchange Act generally imposes liability on persons who “make” or disseminate misleading statements. Currently, the information presented on our platform is driven by the issuers. Additional liability may arise from as-yet untested provisions such as Section 9(a)(4) of the Exchange Act, discussed above.
Broker-dealers are subject to heightened standards of liability. Not only do broker-dealers have potential liability under Section 12(a)(2) but we also are subject to liability under Rule 10b-5. Broker-dealers may also be subject to liability for failure to comply with SEC and FINRA requirements, including claims that we can be held liable for the behavior of our agents (control person liability), claims regarding unsuitable recommendations, violations of margin rules, breach of contract, common law claims of fraud and various claims under state laws.
Our Funding Portal
In order to act as an intermediary under Regulation Crowdfunding, you can either use a funding portal or a broker dealer as an intermediary. We are transitioning most of our Regulation Crowdfunding offering into our broker-dealer, but we have traditionally used, our subsidiary that is registered as a funding portal with the SEC and member of FINRA as the intermediary for these offerings. In addition to the rule of the SEC and FINRA, we may be subject to additional rules issued by other regulators, such as the money-laundering rules proposed by FinCEN.
SEC Requirements
As a funding portal, our subsidiary is prohibited from engaging in certain activities in order not to be regulated as a full-service broker-dealer. These activities are set out in Section 4(a)(6) of the Securities Act and in Regulation Crowdfunding. We have accordingly
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established internal processes to ensure that our subsidiary as well as its agents and affiliates do not engage in activities that funding portals are not permitted to undertake, including:
| ● | Providing investment advice or recommendations to investors for securities displayed on our platform; |
| ● | Soliciting purchases, sales or offers to buy securities displayed on our platform; |
| ● | Compensating employees, agents or other persons for solicitation or for the sale of securities displayed or listed on our platform; or |
| ● | Holding, managing, processing or otherwise handling investors’ funds or securities. |
In addition, our funding portal has certain affirmative requirements that it is required to comply with to maintain its status. These affirmative obligations include:
| ● | Providing a communications channel to allow issuers to communicate with investors; |
| ● | Having due diligence and compliance protocols and requirements in place so that the Company has a “reasonable basis” to believe that |
| ● | its issuers are in compliance with securities laws, have established means to keep accurate records of the securities offered and sold, and that none of their covered persons (e.g., officers, directors and certain beneficial owners) are “bad actors” and therefore disqualified from participating in the offering; |
| ● | its issuers and offerings do not present the potential for fraud or otherwise raise concerns about investor protection; and |
| ● | its investors do not invest more than they are allowed to invest under the limitations set out in Regulation Crowdfunding; and |
| ● | Creating procedures for its investors to notify them of risks regarding investing in securities hosted on its platform and providing them with required investor education and disclosure materials. |
We are also required to set up protocols regarding payment procedures and recordkeeping.
FINRA Rules
As a member of FINRA, our funding portal is subject to their supervisory authority and is required to comply with FINRA’s portal requirements. Some of those rules are also applicable to the Company as an entity associated with the portal. These requirements include rules regarding conduct, compliance and codes of procedure. For instance, FINRA’s compliance rules require timely reporting of specified events, such as complaints and certain litigation against the portal or its associated persons as well as the provision of the portal’s annual financials prepared on a U.S. GAAP basis. In addition, under the conduct rules, the portal is required to conduct its business in accordance with high standards of commercial honor and just and equitable principles of trade, is limited to certain types of communications with investors and issuers, and is prohibited from using manipulative, deceptive and other fraudulent devices.
Liability
Under Section 4A(c) of the Securities Act, an issuer, including its officers and directors, may be liable to the purchaser of its securities in a transaction made under Section 4(a)(6) if the issuer makes an untrue statement of a material fact or omits to state a material fact required to be stated or necessary in order to make the statements, in light of the circumstances under which there were made, not misleading; provided, however, that the purchaser does not know of the untruth or omission, and the issuer is unable to prove that it did not know, and in the exercise of reasonable care could not have known, of the untruth or omission.
Though not explicitly stated in the statute, this section may extend liability to funding portals, and the SEC has stated that, depending on the facts and circumstances, portals may be liable for misleading statements made by issuers. However, funding portals would likely
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have a “reasonable care” due diligence defense. “Reasonable care” would include establishing policies and procedures that are reasonably designed to achieve compliance with the requirements of Regulation Crowdfunding, including conducting a review of the issuer’s offering documents before posting them to the platform to evaluate whether they contain materially false or misleading information. We have designed our internal processes and procedures with a view to establishing this defense, should the need arise.
We may also face liability from existing anti-fraud rules and statutes under the securities laws. For instance, under Section 9(a)(4) of the Exchange Act anyone who “willfully participates” in an offering could be liable for false or misleading statements made to induce a securities transaction. Further, the Supreme Court Lorenzo opinion in 2019 established liability for the “dissemination” of misleading statements under Rule 10b-5 under the Exchange Act.
In addition, FINRA imposes liability for certain conduct, including violations of commercial honor and just and equitable principles of trade and acts using manipulative, deceptive and other fraudulent devices.
Regulation S
Regulation S provides that the registration requirements of the Securities Act do not apply to offers and sales of securities that occur outside the United States. Regulation S is a safe harbor that specifies the conditions under which transactions will be deemed to occur outside the United States, including the imposition of “distribution compliance periods” during which securities may not be resold or transferred to “US persons”. The distribution compliance periods vary accordingly to whether the issuer of securities is a domestic or foreign company and whether or not the issuer’s securities are registered under the Exchange Act and subject to ongoing reporting obligations thereunder. The securities that we are most likely to host on our platform in Regulation S offerings are those of non-reporting US issuers, whose equity securities are subject to a one-year distribution compliance period, and whose non-equity securities are subject to a 40-day distribution compliance period. During the distribution compliance period, purchasers of the securities are required to certify that they are not US persons and agree to resell only to non-US persons. Securities professionals are required to deliver confirmations to buyers of securities stating that these resale restrictions apply to the buyers. Disclosure of these restrictions are also required to be made in selling materials and on the securities themselves. “US persons,” are defined in Regulation S, which includes natural persons resident in the United States, partnerships and companies organized under US law, estates and trusts of which administrators, executors or trustees are US persons, discretionary accounts held by a US fiduciary for US persons, non-discretionary accounts held for the benefit of US persons, and certain foreign partnerships and companies created by US persons. These conditions may require limiting access to campaign pages to non-U.S. based internet addresses.
Issuers that rely on Regulation S are still required to comply with the requirements of the jurisdiction in which their securities are sold.
Operation of ATS
The ATS must be operated by a broker-dealer. Our broker-dealer, StartEngine Primary, is governed by the rules regulating broker-dealer trading systems. Regulation ATS includes provisions that govern the operations an ATS such as those that relate to fees charged, fair access to the trading system, system requirements (capacity, integrity and security), display of orders and capacity to execute those orders, recordkeeping and reporting, and establishing procedures including related to confidentiality of trading information, among other things.
Operating an ATS, means that we also need to ensure compliance with relevant state laws, referred to as blue sky requirements. While states are preempted from regulating many facets of initial offerings (e.g., in Regulation A and Regulation Crowdfunding), secondary offerings, the type that will occur on our ATS, are not pre-empted under state laws. Therefore, even though a security may be freely tradeable under federal laws, our ATS and issuers will need to comply with the blue sky requirements as well.
Transfer Agent Regulations
As a registered transfer agent, we are required to comply with all applicable SEC rules, which predominantly includes the rules under Section 17A(c) of the Exchange Act. The requirements for transfer agents include:
| ● | minimum performance standards regarding tracking, recording and maintaining the official record of ownership of securities of a company and related recordkeeping and reporting rules; |
| ● | timely and accurate creation of records for security holders; and |
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| ● | related safeguards and data security requirements for fraud prevention. |
In addition, we must comply with various state corporate and securities laws as well as provisions of the Anti-Money Laundering (AML) regulations, Office of Foreign Assets Regulations (OFAC) and the Foreign Account Tax Compliance Act (FATCA).
Exempt Reporting Adviser
An exempt reporting adviser is an exemption from full registration with the SEC under the Investment Advisers Act of 1940, and specifically, we are the private fund adviser exemption, which is generally available to advisers that only manage private funds and have less than $150 million in assets under management. As an ERA, our subsidiary not only has to make and initial and ongoing public filing Form ADV Part 1, but also has compliance requirements including, record keeping requirements, requirements with respect to material nonpublic information and compliance with the Advisers Act’s anti-fraud provisions. Currently, StartEngine Adviser LLC is the adviser for all the SE Funds.
Intellectual Property
We have a trademark for “StartEngine” in the United States. We do not own any patents; however, we have our own proprietary source code that we use in operating our platform. We also have a patent pending covering peer to peer trading.
Litigation
From time to time we may be involved in various disputes and litigation matters that arise in the ordinary course of business. Other than discussed in Item 3. Legal Proceedings, we are currently not a party to any material legal proceeding.
Available Information and Reports to Security Holders
We are currently required to file annual, quarterly and current reports with the SEC, as well as proxy statements, information statements, and other information with the SEC. Our SEC filings will also be available to the public from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.
Our website address is http://www.startengine.com. Information contained on the website does not constitute part of this Registration Statement. We have included our website address in this Offering Statement solely as an inactive textual reference. We make available, through a link to the SEC’s website, electronic copies of the materials we file with the SEC, including annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, the Section 16 reports filed by our executive officers, directors and 10% stockholders and amendments to those reports.
Item 1A. Risk Factors
Certain factors may have a material adverse effect on our business, financial condition, and results of operations. You should consider carefully the risks and uncertainties described below, in addition to other information contained in this Annual Report on Form 10-K, including our consolidated financial statements and related notes. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, may also become important factors that adversely affect our business. If any of the following risks actually occurs, our business, financial condition, results of operations, and future prospects could be materially and adversely affected.
Risk Factors Related to the Company and its Business
We are engaged in an industry that continues to develop and rapidly change, which requires our company to be flexible in executing its business plans. We have not yet generated yearly profits, and may not do so in the near future.
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StartEngine was formed in 2014 and is still working on fine tuning its business plan to one that will enable it to generate profits on an annual basis and to maintain profitability. Though our core business model of operating our funding portal and broker-dealer services have been receiving revenues for nearly nine years and four years, respectively, we are still evolving aspects of business model, including modifying our revenue models, adding additional products (e.g., StartEngine Secondary, StartEngine Private), and modifying our current offerings in light of regulatory changes and/or interactions with regulators (see, “Item 1. Business – Regulation and “Item 3. Legal Proceedings”). Over the past year, our StartEngine Private has surpassed our previous products in terms of revenue generation. Accordingly, the Company’s operating history may not be indicative of future prospects. Our current and proposed operations are subject to all the business risks associated businesses in industries that are developing and rapidly changing. These include likely fluctuations in operating results as the Company reacts to developments in its market, manages its growth, and develops new services as well as the entry of competitors into the market. These include likely fluctuations in operating results as the Company reacts to developments in its market, manages its growth, and develops new services as well as the entry of competitors into the market. We will only be able to pay dividends on any shares once our directors determine that we are financially able to do so. Since inception, StartEngine has not generated sufficient revenues to cover operational expenses. There is no assurance that we will be consistently profitable in the next three years or generate sufficient annual revenues to pay dividends to the holders of our shares.
We operate in a regulatory environment that is evolving and uncertain.
The regulatory framework for online capital formation or crowdfunding is relatively new. The regulations that govern our operations have been in existence for a limited period. Further, there are constant discussions among legislators and regulators with respect to changing the regulatory environment. New laws and regulations could be adopted in the United States and abroad. Further, existing laws and regulations may be interpreted in ways that would impact our operations, including how we communicate and work with investors and the companies that use our platform’s services and the types of securities that our clients can offer and sell on our platform. For instance, in prior years, there have been several attempts to modify the current regulatory regime. Some of those suggested reforms could make it easier for anyone to sell securities (without using our services). Any such changes would have a negative impact on our business.
We operate in a highly regulated industry.
We are subject to extensive regulation and failure to comply with such regulation could have an adverse effect on our business. Further, our subsidiary StartEngine Capital LLC is registered as a funding portal; our subsidiary StartEngine Secure LLC is registered as a transfer agent; our subsidiary StartEngine Adviser LLC is registered as an Exempt Reporting Adviser; and our subsidiary StartEngine Primary LLC is registered as a broker-dealer and operates an alternative trading system under the brand “StartEngine Secondary”. As a funding portal and broker-dealer, we have to comply with stringent regulations, and the operation of our funding portal, broker-dealer and alternative trading system services exposes us to a significant amount of liability. Furthermore, new lines of business may subject us to other regulatory regimes, such those regulating investment advisers, including the Investment Advisers Act of 1940, if we fail to remain in compliance with certain exemptions. Further we have seen increased regulations in this industry from regulators (both federal and state) and FINRA. In light of this, we expect increased compliance costs as well as potential subjecting us to additional liabilities. See “Item 1. Business – Regulation.” In addition, some of the restrictions and rules applicable to our subsidiaries could adversely affect and limit some of our business plans of other parts of our business.
We were approved as a broker-dealer in 2019, launched our alternative trading system in 2020, became a “carrying” broker-dealer in 2021, became an exempt reporting adviser in 2024, and are still in the process of adapting our business model and pricing structure.
As a broker-dealer, we not only are subjected to federal and state requirements but also have need to comply with the requirements of FINRA, the self-regulatory organization, that apply to broker-dealers and the regulations that apply to the operation of alternative trading systems. In addition, we have expanded the scope of our operation including launching our alternative trading system in May 2020, and became a “carrying” broker-dealer at the end of September 2021, which increased our net capital requirements. In 2023, we launched StartEngine Private, which required us to file as an exempt reporting adviser in early 2024 and may require us to become a registered investment adviser in the future. We are still in the process of adapting to these changes, but there have been and will be increased costs, including the need to hire personnel with specific qualifications and pay them in accordance with their experience. We are subjected to periodic examinations and we will be required to change aspects of our business processes and communications in response to the findings of those examinations. Becoming a broker-dealer and/or reporting adviser has and will continue to lead to increases in our compliance costs as well as increases in our exposure to liabilities, including subjecting us to liability for misstatements made by issuers utilizing our services; see “Item 1. Business - Regulation.”
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We may be liable for misstatements made by issuers.
Under the Securities Act and the Exchange Act, issuers making offerings through our funding portal may be liable for including untrue statements of material facts or for omitting information that could make the statements misleading. This liability may also extend in Regulation Crowdfunding offerings to funding portals, such as our subsidiary. Further, as a broker-dealer, we may be liable for statements by issuers utilizing our services in connection with Regulation A and Regulation D offerings. See “Item 1. Business – Regulation – Regulation Crowdfunding – Liability” and “Item 1. Business – Regulation – Regulation A and Regulation D – Liability”. Even though due diligence defenses may be available; there can be no assurance that if we were sued we would prevail. Further, even if we do succeed, lawsuits are time consuming and expensive, and being a party to such actions may cause us reputational harm that would negatively impact our business. Moreover, even if we are not liable or a party to a lawsuit or enforcement action, some of our clients have been and will be subject to such proceedings. Any involvement we may have, including responding to document production requests, may be time-consuming and expensive as well.
We have identified material weaknesses in our internal control over financial reporting. Any failure to maintain effective internal control over financial reporting could impair the reliability of our financial statements, which in turn could harm our business, impair investor confidence in the accuracy and completeness of our financial reports and our access to the capital markets and cause the price of our common stock to decline and subject us to regulatory penalties.
Section 404 of the Sarbanes-Oxley Act of 2002 requires that we maintain internal control over financial reporting that meets applicable standards. We may err in the design or operation of our controls, and all internal control systems, no matter how well designed and operated, can provide only reasonable assurance that the objectives of the control system are met. Because there are inherent limitations in all control systems, there can be no assurance that all control issues have been or will be detected. If we are unable, or are perceived as unable, to produce reliable financial reports due to internal control deficiencies, investors could lose confidence in our reported financial information and operating results, which could result in a negative market reaction and a decrease in our stock price.
In the past we have had to restate our financial statements, and during preparation for financial reporting related to the year ended December 31, 2024, the Company discovered certain errors in the preparation of the financial statements. The Company’s management conducted an investigation with the Company’s independent auditors. As a result of this investigation, the Company determined that several accounts required correction to be in accordance with US GAAP. Accordingly, the Company made certain corrections to the financial statements for the year ended December 31, 2024.
Management concluded that the Company’s internal control over financial reporting, as defined by Sections 13a-15(f) and 15d-15(f) of the Exchange Act, was not effective as of December 31, 2024, including due to the following identified material weaknesses:
| - | Stock and warrants held as investments that were valued using a modified Black-Scholes option pricing model per the Company’s stated policies had calculation errors and needed to be corrected with an adjusting journal entry for 2024. Additionally, investment securities were not counted or reconciled to detail records; |
| - | The expense related to stock-based compensation using a modified Black-Scholes pricing model had calculation errors and needed to be corrected with an adjusting journal entry for 2024. |
Management has included a report on its assessment of internal control over financial reporting, including a description of identified material weaknesses, remediation efforts resulting in changes to internal control over financial reporting, and plans for further remediation in Item 9A, “Controls and Procedures”.
If we identify new material weaknesses in our internal control over financial reporting, if we are unable to comply with the requirements of Section 404 in a timely manner, if we are unable to assert that our internal control over financial reporting is effective, or if our independent registered public accounting firm is unable to express an opinion as to the effectiveness of our internal control over financial reporting, we may be late with the filing of our periodic reports, investors may lose confidence in the accuracy and completeness of our financial reports and the market price of our common stock could be negatively affected. As a result of such failures, we could also become subject to investigations by the stock exchange on which our securities are listed, the SEC, or other regulatory authorities, and become subject to litigation from investors and stockholders, which could harm our reputation, financial condition or divert financial and management resources from our core business, and would have a material adverse effect on our business, financial condition and results of operations.
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Our compliance is focused on U.S. laws and we have not analyzed foreign laws regarding the participation of non-U.S. residents.
Some of the investment opportunities posted on our platform are open to non-U.S. residents. We have not researched all the applicable foreign laws and regulations, and we have not set up our structure to be compliant with foreign laws. It is possible that we may be deemed in violation of those laws, which could result in fines or penalties as well as reputational harm. This may limit our ability in the future to assist companies in accessing money from those investors, and compliance with those laws and regulations may limit our business operations and plans for future expansion.
StartEngine’s product offerings are relatively new in an industry that is still quickly evolving.
The principal securities regulations that we work with, Rule 506(c), Regulation A and Regulation Crowdfunding, have only been in effect in their current form since 2013, 2015 and 2016, respectively. StartEngine’s ability to continue to penetrate the market remains uncertain as potential issuer companies may choose to use different platforms or providers (including, in the case of Rule 506(c) and Regulation A, using their own online platform), or determine alternative methods of financing. Investors may decide to invest their money elsewhere. Further, our potential market may not be as large, or our industry may not grow as rapidly, as anticipated, for instance, according to the SEC, the size for the Regulation A market retracted in 2023 and remained about the same in 2024. With a smaller market than expected, we may have fewer customers. Success will likely be a factor of investing in the development and implementation of marketing campaigns, subsequent adoption by issuer companies as well as investors, and favorable changes in the regulatory environment. Finally, as more competitors enter the market, it will become more difficult to obtain business.
We have an evolving business model.
Our business model is one of innovation, including continuously working to expand our product lines and services to our clients, such as our expansion into the transfer agent and broker-dealer space as well as our foray into becoming an alternative trading system and acting as an exempt investment adviser for companies; see the “Item 1. Business - - Principal Products and Services”. It is unclear whether these services will be successful. Further, we continuously try to offer additional types of services, and we cannot offer any assurance that any of them will be successful. From time to time we may also modify aspects of our business model relating to our service offerings, for instance we are no longer focused on StartEngine Assets and securitizing collectibles in the Regulation A market and have turned our focus to the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies via its StartEngine Private product offerings. StartEngine Private, which started in the 3rd quarter in 2023, was our main revenue generator in 2024. We cannot offer any assurance that these or any other modifications will be successful or will not result in harm to the business. We may not be able to manage this evolution effectively, which could damage our reputation, limit our growth, and negatively affect our operating results.
As we grow our business, we may not be able to manage our growth successfully.
If we are able to increase the scope of our business offerings, our customer base, the volume of our transactions and grow our business, we will face business risks commonly associated with rapidly growing companies, including the risk that existing management, information systems and financial and internal controls may be inadequate to support our growth. We cannot predict whether we will be able to respond on a timely basis, or at all, to the changing demands that our growth may impose on our existing management and infrastructure. For example, increasing demands on our infrastructure and management could cause any of the following to occur or increase:
· | inadequate internal controls required for a regulated entity; |
· | inadequate financial controls needed as we transition to become a reporting company; |
· | delays in our ability to handle the volume of customers, including issuers; and |
· | failure to properly review and supervise personnel to make sure we are compliant with our duties as regulated entities. |
This risk is illustrated by the fact that, during preparation for financial reporting related to the year ended December 31, 2024 and 2023, and based on review from the auditors, the Company discovered certain errors (specifically for stock impairment, stock-based comp, as well as a significant deficiency relating revenue allocation between entities) in its previously reported quarterly financial statements for 2024. The Company’s management has concluded that, in light of these errors, the Company’s disclosure controls and procedures and
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internal control over financial reporting as of December 31, 2024 was not effective. To address these material weaknesses, management has devoted, and plans to continue to devote, significant effort and resources to the remediation and improvement of the Company’s internal control over financial reporting. While the Company has processes to identify and appropriately apply applicable accounting requirements, management has enhanced these processes in the past year by enhancing the process by which the Company reviews and presents financial statements, and has also invested in additional accounting software to ensure more accurate reporting. Management’s report on internal control over financial reporting, a description of the material weaknesses identified, resulting changes to internal control over financial reporting, and continued plans for remediation can be found in Item 9A “Controls and Procedures.” See also the above risk factor, “We have identified material weaknesses in our internal control over financial reporting. Any failure to maintain effective internal control over financial reporting could impair the reliability of our financial statements, which in turn could harm our business, impair investor confidence in the accuracy and completeness of our financial reports and our access to the capital markets and cause the price of our common stock to decline and subject us to regulatory penalties.”
If we continue to have issues and/or fail to adapt our management, information systems and financial and internal controls to our growth, or if we encounter other unexpected difficulties, our business, financial condition and operating results will suffer.
We are primarily reliant on one main type of service.
Most of current services are variants on one type of service — providing a platform for online capital formation and online private securities transactions and ancillary services. Our revenues are therefore dependent upon the market for online securities markets.
We depend on key personnel and face challenges recruiting needed personnel.
Our future success depends on the efforts of a small number of key personnel, including our founder and Chief Executive Officer, Howard Marks, and our compliance, engineering and marketing teams. Expanding our compliance team in response to the growth in our business and the regulatory issues we have faced to date, is essential to our success, and recruiting and training compliance personnel will place demands on financial and management resources. Our software engineer team, as well as our marketing team led by Johanna Cronin, are critical to continually innovate and improve our products while operating in a highly regulated industry. In addition, due the specialized expertise required, we may not be able to recruit the individuals needed for our business needs. There can be no assurance that we will be successful in attracting and retaining the personnel we require to operate and be innovative.
StartEngine and its providers are vulnerable to hackers and cyber attacks.
As an internet-based business, we may be vulnerable to hackers who may access the data of our investors and the issuer companies that utilize our platform. Further, any significant disruption in service on the StartEngine platform or in its computer systems could reduce the attractiveness of the StartEngine platform and result in a loss of investors and companies interested in using our platform. Further, we rely on a third-party technology provider to provide some of our back-up technology as well as act as our escrow agent. Any disruptions of services or cyber attacks either on our technology provider or on StartEngine could harm our reputation and materially negatively impact our financial condition and business.
StartEngine currently relies on two vendors for escrow services.
We currently rely on Bryn Mawr Trust Company and Kingdom Trust to provide escrow services. Any change in these relationships will require us to find another escrow agent and escrow bank. This may cause us delays as well as additional costs in transitioning our technology.
We are dependent on general economic conditions.
Our business model is dependent on investors investing in the companies presented on our platforms. Investment dollars are disposable income. Our business model is thus dependent on national and international economic conditions. Adverse national and international economic conditions may reduce the future availability of investment dollars, which would negatively impact our revenues and possibly our ability to continue operations. It is not possible to accurately predict the potential adverse impacts on the Company, if any, of current economic conditions on its financial condition, operating results and cash flow.
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We face significant market competition.
We facilitate online capital formation and private securities transactions. Though online capital formation is a relatively new market, we compete against a variety of entrants in the market as well likely new entrants into the market. Some of these follow a regulatory model that is different from ours and might provide them competitive advantages. New entrants could include those that may already have a foothold in the securities industry, including some established broker-dealers. Further, online capital formation is not the only way to address helping start-ups raise capital, and the Company has to compete with a number of other approaches, including traditional venture capital investments, loans and other traditional methods of raising funds and companies conducting crowdfunding raises on their own websites. Additionally, some competitors and future competitors may be better capitalized than us, which would give them a significant advantage in marketing and operations.
Moreover, as we continue to expand our offerings, including providing administrative services to issuers, securitizing various asset classes and transfer agent services, we will continue to face headwinds and compete with companies that are more established and/or have more financial resources than we do and/or new entrants bringing disruptive technologies and/or ideas.
Finally, the Company faces increasing competition via StartEngine Private which is the Company’s new venture in which the Company provides accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies via its StartEngine Private product offering. As new competitors enter the market, acquisition of shares will become more difficult.
We may not be able to protect all of our intellectual property.
Our profitability may depend in part on our ability to effectively protect our proprietary rights, including obtaining trademarks for our brand names, protecting our products and websites, maintaining the secrecy of our internal workings and preserving our trade secrets, as well as our ability to operate without inadvertently infringing on the proprietary rights of others. There can be no assurance that we will be able to obtain future protections for our intellectual property or defend our current trademarks and future trademarks and patents. Further, policing and protecting our intellectual property against unauthorized use by third parties is time-consuming and expensive, and certain countries may not even recognize our intellectual property rights. There can also be no assurance that a third party will not assert infringement claims with respect to our products or technologies. Any litigation for both protecting our intellectual property or defending our use of certain technologies could have material adverse effect on our business, operating results and financial condition, regardless of the outcome of such litigation.
Our revenues and profits (if any) are subject to fluctuation.
It is difficult to accurately forecast our revenues and operating results, and these could fluctuate in the future due to a number of factors. These factors may include adverse changes in: number of investors and amount of investors’ dollars, the success of world securities markets, general economic conditions, our ability to market our platform to companies and investors, headcount and other operating costs, and general industry and regulatory conditions and requirements. The Company’s operating results may fluctuate from year to year due to the factors listed above and others not listed. At times, these fluctuations may be significant and could impact our ability to operate our business.
Natural disasters and other events beyond our control could materially adversely affect us.
Natural disasters or other catastrophic events may cause damage or disruption to our operations, international commerce and the global economy, and thus could have a strong negative effect on us. Our business operations are subject to interruption by natural disasters, fire, power shortages, pandemics and other events beyond our control. Although we maintain crisis management and disaster response plans, such events could make it difficult or impossible for us to deliver our services to our customers and could decrease demand for our services.
Risk Factors Related to the Common Stock
Voting control is in the hands of a few large stockholders.
Voting control is concentrated in the hands of a small number of stockholders. Our CEO and Chairman currently hold approximately 25% of our voting shares in aggregate, including shares of our Common Stock and (on an as-converted basis) shares of our Series Seed
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Preferred Stock, Series A Preferred Stock and Series Seed Preferred Stock; and two other shareholders, SE Agoura Investment LLC and The Lee Miller Trust UA 09/05/2020, own approximately 17% and 7%, respectively, of our voting shares in aggregate. None of SE Agoura Investments LLC, The Lee Miller Trust UA 09/05/2020 or their beneficial owners serve on our Board or are employees of our Company. The trust, held on behalf of Mr. Marks’ family, which he does not control or beneficially own, owns approximately 2%. Those five shareholders in aggregate control approximately 51% of our voting shares and approximately 52% of our preferred stock. See “Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters” Holders of our Common Stock are generally not be able to influence our policies or any other corporate matter, including the election of directors, changes to our Company’s governance documents, expanding the employee option pool, and any merger, consolidation, sale of all or substantially all of our assets, or other major action requiring stockholder approval. Some of the larger stockholders include, or have the right to designate, executive officers and directors of our Board. These few people and entities make all major decisions regarding the Company.
Future fundraising may affect the rights of investors.
In order to expand, the Company is likely to raise funds again in the future, either by offerings of securities or through borrowing from banks or other sources. The terms of future capital raising, such as loan agreements, may include covenants that give creditors greater rights over the financial resources of the Company.
Holders of our Preferred Stock are entitled to potentially significant liquidation preferences over holders of our Common Stock if we are liquidated, including upon a sale of our Company.
Holders of our outstanding Preferred Stock have liquidation preferences over holders of Common Stock. This liquidation preference is paid if the amount a holder of Preferred Stock would receive under the liquidation preference is greater than the amount such holder would have received if such holder’s shares of Preferred Stock had been converted to Common Stock immediately prior to the liquidation event. Holders of Series A Preferred Stock and Series T Preferred Stock are entitled to liquidation preferences superior to Series Seed Preferred Stock. If a liquidation event, including a sale of our Company, were to occur that resulted in a distribution of less than approximately $8 million, the holders of our Preferred Stock could be entitled to all proceeds of cash distributions.
There is a limited current market for our Common Stock.
Currently, the only marketplace for our Common Stock is and will be our alternative trading system or “ATS” branded as “StartEngine Secondary.” To date, we only have limited experience selling our shares on StartEngine Secondary; see “Item 1. Business – Principal Products and Services – StartEngine Secondary” and trading of our securities will only be available on StartEngine Secondary during limited periods, including periods where we do not have an open offering. To date, there has not been frequent enough trading to establish a market price. The limited volume of trading means that investors should assume that they may not be able to liquidate their investment for some time or to liquidate at their desired price. Further, it is unlikely that they will be able to pledge their shares as collateral.
Investors will need to keep records of their investment for tax purposes.
As with all investments in securities, investors who sell the Common Stock will probably need to pay tax on the long- or short-term capital gains that you realize if sold at a profit or set any loss against other income. If investors do not have a regular brokerage account, or their regular broker will not hold the Common Stock for them (and many brokers refuse to hold Regulation A securities for their customers) there will be nobody keeping records for investors for tax purposes and they will have to keep their own records, and calculate the gain on any sales of any securities they sell.
The price for our Common Stock may be volatile.
To date, there has not been enough trading of our shares to establish a market price. The market price of our Common Stock may be highly volatile, if and when any trading begins again in the future and there is sufficient volume of trading to establish a market price, is likely to be continue to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond our control, including the following:
· | We may not be able to compete successfully against current and future competitors. |
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· | Our ability to obtain working capital financing. |
· | Additions or departures of key personnel. |
· | Sales of our shares. |
· | Our ability to execute the business plan. |
· | Operating results that fall below expectations. |
· | Regulatory developments. |
In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our securities. As a result, investors may be unable to resell your securities at a desired price.
Item 1B.Unresolved Staff Comments
None.
Item 1C.Cybersecurity
Risk Management and Strategy
Governance
Item 2. | Properties |
We do not own any significant property. We are currently working remotely. We a have a service agreement for our office space at 4100 W Alameda Ave., Suite 300, Burbank, CA 91505. It is a month-to-month agreement.
Our subsidiary, StartEngine Assets LLC, owned a membership interest in a building located at 327 South Madison Way, Glendale, California 91205 in 2024. StartEngine Assets completed sale of this building on March 14, 2025.
Item 3. | Legal Proceedings |
From time to time we may be involved in various disputes and litigation matters that arise in the ordinary course of business. Except as described below, the Company is not currently involved in any material litigation or threatened litigation. The Company was recently involved in an arbitration suit with an issuer whose offering was being conducted on the Company platform, StartEngine Capital. In 2021, the Company terminated the issuer’s offering and refunded investors for the amount previously raised prior to the termination. The issuer brought a claim against the Company for improperly relying on a recent SEC enforcement against a different crowdfunding portal in determining their course of action against the issuer. The Company and the issuer entered arbitration proceedings in July 2023.
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The matter was resolved on January 19, 2024 and payment of the settlement was resolved in March 2024. The settlement amount totaled $2.1 million of which the Company paid $200,000 with the remaining $1,900,000 covered by the Company’s liability insurance policy. The matter is now considered closed. The Company recuperated the $200,000 payment in February 2025.
StartEngine Capital LLC was informed on December 21, 2021 that FINRA had preliminarily determined to pursue formal charges with respect to events in the period November 2016 to January 2018. After further discussions with FINRA, our funding portal submitted a Letter of Acceptance, Waiver, and Consent (“AWC”) on March 11, 2022, and FINRA accepted the AWC on May 4, 2022. The AWC provides for a censure, a $350,000 fine, and a certification to be made by our funding portal that it has established and implemented policies, procedures, and internal controls sufficient to address the issues identified in the AWC. The issues identified in the AWC concern certain content on our website that FINRA found our funding portal knew or had reason to know was false or misleading and our funding portal’s supervision of such content.
Item 4. | Mine Safety Disclosures |
None.
PART II
Item 5. | Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities |
Market Information
The Common Stock of the Company has been quoted on the alternative trading system branded StartEngine Secondary, and operated by our subsidiary, StartEngine Primary, under the symbol “STGC.” During the periods when the Company does not have an open offering, the Company’s Common Stock is quoted on StartEngine Secondary, and our securities may be less liquid, receive less coverage by security analysts and news media, and generate lower prices than might otherwise be obtained if they were listed on a national securities exchange.
The following table sets forth the high and low closing prices for our common stock for the quarters indicated as reported by StartEngine Secondary. These prices represent quotations between dealers without adjustment for retail mark-up, markdown or commission and may not represent actual transactions.
Our securities traded during the following period: January 1, 2024 – June 30, 2024. We had a trading history as follows (adjusted on a post-split basis):
HIGH | LOW | ||||||
Quarter Ended: | |||||||
March 31, 2024 | $ | 0.25 |
| $ | 0.10 | ||
June 30, 2024 | $ | 0.16 | $ | 0.13 | |||
The Company did not register any trades from July 2024 to December 2024.
Last Reported Price.
On March 31, 2025 the last reported closing price of our shares of common stock reported on the StartEngine Secondary was $0.1475 per share.
Holders
As of March 31, 2025, there were 704,783,714 shares of common stock, which were held by approximately 36,038 shareholders of record. In addition, there were 204,810,720 shares of our Series Seed Preferred Stock outstanding, which shares were held by 40 shareholders of record, there were 185,440,880 shares of our Series Seed A Stock outstanding, which shares were held by 3 shareholders of record and there were 9,642,080 shares of our Series T Preferred Stock outstanding, which shares were held by 12 shareholders of record.
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Dividends
We have never paid cash dividends on any of our capital stock and we currently intend to retain our future earnings, if any, to fund the development and growth of our business. We do not intend to pay cash dividends to holders of our common stock in the foreseeable future.
Equity Compensation Plans
Number of | |||||||
securities | |||||||
Number of | remaining | ||||||
securities | Weighted- | available for | |||||
to be issued | average | future issuance | |||||
upon | exercise | under equity | |||||
exercise of | price of | compensation | |||||
outstanding | outstanding | plans (excluding | |||||
options, | options, | securities | |||||
warrants | warrants | reflected in | |||||
Plan category | and rights (1) | and rights | column (a)) (1) | ||||
Equity compensation plans approved by security holders | 231,800,000 | $ | 0.21 | 16,895,940 | |||
Equity compensation plans not approved by security holders | 0 | $ | — | 0 | |||
Total | 231,800,000 | $ | 0.21 | 16,895,940 | |||
Recent Sales of Unregistered Securities and Use of Proceeds
During the past three years, the Company has engaged in the following offerings of securities*:
| ● | From March 15, 2022 through November 10, 2023, the Company sold and issued 15,404,700 shares of Common Stock for a total of $17,263,490, in addition another 3,851,300 shares of Common Stock was sold for a total of $4,312,920 by selling shareholders under Regulation A. Of the securities sold in the offering, 805,900 shares of Common Stock were sold where Dalmore was the broker-dealer and received $30,221 in commissions. |
| ● | From November 3, 2024 through December 31, 2024, the Company sold and issued 1,816,124 shares of Common Stock for a total of $1,966,426, in addition another 546,049 shares of Common Stock was sold for a total of $587,487 by selling shareholders under Regulation A. |
Item 6.[Reserved]
Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and the related notes included elsewhere herein and in our consolidated financial statements.
In addition to our consolidated financial statements, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. See “Forward-Looking Statements” and “Item 1A. Risk Factors” for a discussion of the uncertainties, risks and assumptions associated with these statements.
Our Company
StartEngine Crowdfunding, Inc. was incorporated on March 19, 2014 in the State of Delaware. The Company was originally incorporated as StartEngine Crowdsourcing, Inc., but changed to the current name on May 8, 2014. The Company’s revenue-producing activities commenced in 2015 with the effectiveness of the amendments to Regulation A under the Securities Act adopted in response
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to Title IV of the JOBS Act. Operations expanded in 2016, as Regulation Crowdfunding, adopted in response to Title III of the JOBS Act, went into effect. On June 10, 2019, our subsidiary, StartEngine Primary LLC, was approved for membership as a broker-dealer with FINRA. The Company’s subsidiary, StartEngine Adviser LLC filed as an exempt reporting advisor with the SEC on January 8, 2024.
Business and Trends
For Regulation A offerings, our broker-dealer subsidiary is permitted to charge commissions to the companies that raise funds on our platform. Regulation A offerings are subject to a commission ranging between 4% and 7% and usually include warrants to purchase shares of the Company or the securities that are the subject of the offering. The amount of commission is based on the risks and other factors associated with the offering. Through StartEngine Primary, we can also charge commissions on Regulation D offerings hosted on our platform. During the periods covered in these financial statements we did not receive any Regulation D commissions. In Regulation Crowdfunding offerings, our funding portal subsidiary is permitted to charge commissions to the companies that raise funds on our platform. We typically charge 6% to 10% for Regulation Crowdfunding offerings on our platform. We also generate revenue from services, which include a consulting package for Regulation Crowdfunding issuers called StartEngine Premium priced at $15,000 to help companies who raise capital with Regulation Crowdfunding, as well as transfer agent services marketed as StartEngine Secure. In Q2 2024, the Company shifted the Secure billing from annual invoices at $10 per user to tiered service annual contract for $250 or $350 per month. We additionally charge a $1,000 fee for certain amendments we file on behalf of companies raising capital under Regulation Crowdfunding as well as fees to run the required bad actor checks for companies utilizing our services. The Company also receives revenues from other programs such as the StartEngine Venture club (formerly OWNers bonus) program and StartEngine Secondary. Our annual memberships for the StartEngine Venture Club bonus program are $275 per year. We launched StartEngine Secondary on May 18, 2020 and generate revenues by charging trade commissions to the sellers of the shares. Through December 31, 2024, the Company itself as well as twenty-four additional companies have been quoted on this platform. In Q3 2023 the Company began providing accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies via its StartEngine Private product offering. The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC, an exempt reporting adviser.
Trend Information
We are operating in a relatively new industry and there is a level of uncertainty about how fast the volume of activity will increase and how future regulatory requirements may change the landscape. We continue to innovate and introduce new products to include in our current mix as well as continuing to improve our current services such as providing liquidity for our investors and issuers. For instance, StartEngine Private which was a new product launched in the Q3 2023, has become our largest revenue generator in 2024.
As we are a financial services company, our business, results of operations, and reputation are directly affected by elements beyond our control, such as economic and political conditions including unemployment rates, inflation and tax and interest rates, financial market volatility (such as we experienced during the COVID-19 pandemic), broad trends in business and finance, and changes in the markets in which such transactions occur (such as the bear markets that developed for equities in the second and third quarter of 2022), we might be disproportionately affected by declines in investor confidence caused by adverse economic conditions.
On June 10, 2019, our subsidiary, StartEngine Primary LLC, was approved for membership as a broker-dealer with FINRA. Since our approval as a broker-dealer, we have experienced increased costs for payroll and training that we believe continue to increase relative to our revenue. We anticipate that this trend will continue into 2024 as the Company explores new avenues for revenue and growth. In addition, in April 2020 we received approval to operate an ATS. StartEngine Primary launched its ATS, branded as “StartEngine Secondary” on May 18, 2020. StartEngine Secondary has a limited operating history, and even though over 400 issuers have signed to be quoted on this platform, only twenty-five companies have been quoted on this platform to date, including the Company itself. Currently, for StartEngine Secondary, we generate revenues by charging trade commissions to the sellers of the shares and we intend to generate revenues by charging a 5% commission to the seller. We have experience increased costs due to technology and operations related to the operation of our ATS. We anticipate operating the ATS will initially increase our overall expenses by $50,000 per month. Further, we anticipate receiving increased revenue related to offerings under Regulation A.
On August 6, 2023, the Company launched “StartEngine Private”, a venture to provide accredited investors the opportunity to purchase membership interests in series which own shares of VC backed, and generally late-stage private companies(the “underlying securities”). The Company treats the amount it receives for selling underlying securities as revenues, and the acquisition cost related to such underlying securities as cost of revenues.
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As a Company, we are always reevaluating processes and procedures as it pertains to the success of the business. As such, the Company remains agile on changes in the market as well as the demand for services provided by the Crowdfunding industry. At the end of 2024, the Company determined that a reduction in workforce was required as the market for regulation A and Crowdfunding stagnated. This decision to reduce headcount by 25% was made in an effort to remain nimble in a competitive market and help reduce costs as the Company aims for profitability in 2025.
We additionally have engaged and trained and anticipate having to engage and train further additional compliance personnel, to better ensure continued compliance with FINRA and SEC regulatory requirements and also in order to expand our broker-dealer operations. Further we anticipate hiring additional sales and marketing personnel to help increase our customer base with respect to both issuers as well as investors
In 2024, the Company began hosting its new Regulation Crowdfunding issuances with the broker-dealer entity for regulatory and compliance reasons. As the legacy Regulation Crowdfunding raises complete their issuance, the remaining revenue from them will be booked to the current StartEngine Capital entity, which is not a broker-dealer. We expect that this transition to all Regulation A and Crowdfunding raises will be complete by the end of 2025.
Operating Results
Year Ended December 31, 2024 Compared with the Year Ended December 31, 2023
The following table summarizes the results of our operations for the fiscal year ended December 31, 2024 as compared to the fiscal year ended December 31, 2023.
| Year Ended December 31, | ||||||||
2024 |
| 2023 |
| $ Change | |||||
Revenues | $ | 48,625,508 | $ | 23,385,998 |
| $ | 25,239,510 | ||
Cost of revenues |
| 25,873,241 |
| 8,703,894 |
|
| 17,169,347 | ||
Gross profit |
| 22,752,267 |
| 14,682,104 |
|
| 8,070,163 | ||
Operating expenses: |
|
|
|
|
|
| |||
General and administrative |
| 13,758,127 |
| 10,207,544 |
|
| 3,550,583 | ||
Sales and marketing |
| 16,473,905 |
| 13,013,676 |
|
| 3,460,229 | ||
Research and development |
| 7,796,521 |
| 5,779,920 |
|
| 2,016,601 | ||
Change in fair value of warrants received for fees |
| 135,384 |
| 11,409 |
|
| 123,975 | ||
Change in fair value of shares received for fees |
| 724,933 |
| 2,122,211 |
|
| (1,397,278) | ||
Total operating expenses |
| 38,888,870 |
| 31,134,760 |
|
| 7,754,110 | ||
Operating income (loss) |
| (16,136,603) |
| (16,452,656) |
|
| 316,053 | ||
Other expense (income), net: |
|
|
|
|
|
| |||
Other expense (income), net |
| 400,055 |
| (144,290) |
|
| 544,345 | ||
Total other expense (income), net |
| 400,055 |
| (144,290) |
|
| 544,345 | ||
Income (loss) before provision for income taxes |
| (16,536,658) |
| (16,308,366) |
|
| (228,292) | ||
Taxes - Other |
| — |
| 67,112 |
|
| (67,112) | ||
Net income (loss) |
| (16,536,658) |
| (16,375,478) |
|
| (161,180) | ||
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Revenues
Our revenues during the fiscal year ended December 31, 2024 were $48,625,508, compared to $23,385,998 for the fiscal year ended December 31, 2023, which represented an increase of $25,239,510, or 108%. The table below represents the major components of our revenues during the year ended December 31, 2024 and 2023:
| Year Ended |
| Year Ended |
|
| |||||
Ended December 31, |
| Ended December 31, |
|
| ||||||
| 2024 |
| 2023 | $ Change |
| |||||
Regulation Crowdfunding platform fees | $ | 8,672,825 | $ | 11,115,372 | $ | (2,442,547) | ||||
Regulation A commissions |
| 2,711,712 |
| 919,825 |
| 1,791,887 | ||||
StartEngine Premium |
| 2,455,425 |
| 2,740,337 |
| (284,912) | ||||
StartEngine Secure |
| 1,366,502 |
| 1,426,320 |
| (59,818) | ||||
StartEngine Private |
| 27,883,143 |
| 2,709,621 |
| 25,173,522 | ||||
Venture Club (formerly OWNers Bonus) revenue |
| 5,352,347 |
| 4,280,009 |
| 1,072,338 | ||||
Other service revenue |
| 183,554 |
| 194,514 |
| (10,960) | ||||
Total revenues | $ | 48,625,508 | $ | 23,385,998 | $ | 25,239,510 | ||||
The increase in total revenues in year ended December 31, 2024 as compared to the same period in 2023 is primarily due to StartEngine Private, which began generating revenue in Q4 2023. The $27,883,143 represents closings on 41 StartEngine Private offerings, and the Company plans to continue growing this revenue source in the future. Though this is a significant increase in revenues we note this is a lower margin product, see “Cost of Revenue” below.
The Company experienced varied financial performance across its other product streams in 2024. While there was a decline in Regulation CF commissions and other related revenues - partly due to the closure of StartEngine Assets - this downturn was offset by continued growth in platform fees associated with Regulation A offerings.
Specifically, for the year ended December 31, 2024, compared to the same period in 2023, the Company observed the following revenue trends across its other product lines:
| ● | Decrease in Regulation Crowdfunding platform fees of $2,442,547: The decline in Regulation Crowdfunding platform fees was primarily driven by lower total amounts raised, resulting from a reduced number of issuers participating in Regulation Crowdfunding offerings. In Q1 2024, the Company adopted a strategic shift aimed at prioritizing issuers with a higher likelihood of successful raises. While this approach led to slightly increased the average amount raised per issuer, the reduced issuer volume had a greater negative impact on revenue than initially projected. |
Although the strategy was implemented at the beginning of 2024, its effect on revenue did not become apparent until the end of Q2 and continued through Q3 2024. In response, the Company amended its strategy to support a broader base of issuers going forward with an aim to maximize revenue for future periods.
For the year ended December 31, 2024, approximately $79 million was raised from 203 issuers, compared to $110 million raised from 277 issuers in the same period of 2023.*
| ● | Increase in Regulation A commissions of $1,791,887: Due primarily to higher amounts raised in Regulation A offerings for its issuers. Regulation A revenue is more sensitive to revenue variance based on the performance of the top raisers. Specifically, during the period ended December 31, 2024, the Company raised approximately $31 million for 11 issuers including $24 million for its top 3 issuers. For the period ended December 31, 2023 the Company raised approximately $13 million for 19 issuers including $9 million for its top 3 issuers.* |
| ● | Decrease in revenues of $59,818 from StartEngine Secure: This was due primarily to a shift in pricing for the service provided. In 2024, the Company changed its Secure model from annual invoices at $10 per investor to an annual service commitment with a charge of either $350 or $250 per month depending on the tier. This change was made to ensure more issuers would utilize the service as well as increase collectability of funds as the issuers pay via credit card. |
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| ● | Decrease in StartEngine Premium revenue of $450,338: Due primarily fewer launches during the period ended December 31, 2024. This is primarily a Regulation Crowdfunding related product, and as the Crowdfunding business decreased in 2024, premium revenue decreased in tandem. Further the service charge of $15,000 is collected upon first disbursement per the issuer agreement. As launches decreased for the year ended December 31, 2024, there were fewer Premium payments collected. |
| ● | Increase in StartEngine Venture Club revenue of $1,072,338: Primarily related to higher sales of Venture Club during the period ended December 31, 2024 and continuing into 2025 compared to the period ended December 31, 2023. Venture Club are annual packages, which are recognized over 12 months, see Note 2 – “Revenue Recognition” to the accompanying financial statements, and therefore the performance of this product in terms of revenue recognition lags behind actual sales. |
| ● | Decrease in other service revenue of $10,960: Other service revenue includes revenue from additional services such as material amendments to issuer agreements and revenue from StartEngine’s Secondary marketplace. |
*Offerings can span multiple periods and the amount raised during a period is based on the amounts closed on during that period.
Cost of Revenues
Our cost of revenues during the three months ended December 31, 2024 was $25,873,241, which represented an increase of $17,169,347, or 197%, from the amounts during the same period in 2023. The increase was primarily due to the addition of cost of revenue related to StartEngine Private, which began sales in the last quarter of 2023 and totaled $17,281,432 for 2024. For StartEngine Private, cost of revenues includes the costs of purchasing the stock as well as the cost of the dedicated sales staff (including commission for sales of the issuance). Our gross margin for this product in 2024 was 37%. Our gross margin for the year ended December 31, 2024 decreased to 47% compared to 63% during the same period in 2023.
Operating Expenses
The Company’s total operating expenses during the year ended December 31, 2024 amounted to $38,888,870, which represented an increase of $7,754,110 or 25%, from the expenses in the same period in 2023. The increase in operating expenses is primarily due to the following:
| ● | Increase in general and administrative expenses of $3,550,583: Primarily due to the inclusion of amortization expense for the SeedInvest acquisition, which increased by $1,179,608 for a full year of amortization in 2024, whereas amortization did not begin in 2023 until May when the purchase was completed. Additionally, an increase in payroll expenses of $1,518,381 was due to increased commission relating to revenue based bonus payout, and finally increase in software expense of $354,717 as the Company leverages more technology to improve process efficiency and scale the business. |
| ● | Sales and marketing expenses increased by $3,460,229 for the year ended December 31, 2024: This increase was primarily driven by a $1,071,071 rise in stock-based compensation, reflecting stock option grants issued at a higher strike price of $1.25 per share compared to previous issuances. Additionally, marketing expenses increased by $1,081,286, which was due to the Company focusing advertising to raise its brand awareness and further utilize referral services and scouts to find new issuers for the platform. Finally, sales salaries rose by $802,631 due to the hiring of additional personnel to support expanded sales efforts during the year. |
| ● | Increase in research and development expenses of $2,016,601: Research and development expenses increased by $2,016,601 for the year ended December 31, 2024. This increase was primarily attributable to an expansion in headcount as the Company intensified its efforts to enhance the platform and underlying technology. As a result, payroll and bonus expenses related to research and development rose by $567,281. Additionally, stock-based compensation increased by $1,220,546, reflecting the issuance of stock options at a higher strike price of $1.25 per share compared to prior grants. |
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These increases were partially offset by a decrease in write down of shares received for fees by $1,397,278 as the Company had fewer write down of share expense in 2024 due to increase price per share of return issuers and less write down of historically held stock.
Other Expense (Income), net
Our other expense, net during the year ended December 31, 2024 amounted to $400,055, which included loss from the sale of the membership in the apartment building of $432,148. During the same period in 2023 our other income, net was $144,290 which primarily represented cashback earned from our credit cards as well as dividends earn by the Company’s Vanguard account holdings and interest earned through the Company’s money market accounts during that period.
Net Loss
Net loss totaled $16,536,658 for the year ended December 31, 2024, an increase of $161,180 compared to a net loss of $16,375,478 recognized during the year ended December 31, 2023.
Critical Accounting Policies
See Note 2 in the accompanying financial statements.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of expenses during the reporting periods. Significant estimates include the value of marketable securities, the value of stock and warrants received as compensation and collectability of accounts receivable. Actual results could materially differ from these estimates. It is reasonably possible that changes in estimates will occur in the near term.
A significant portion of the Company’s assets relate to investments in stock and warrants received as compensation from issuer companies undertaking Regulation Crowdfunding or Regulation A offerings. As described in Note 2, in the accompanying financial statements, stock and warrants require significant unobservable inputs, primarily related to the underlying stock price of the security received which may include marketability discounts. Warrants have further unobservable inputs related to the estimated life. In all cases, there were sales of the stock to the public through Regulation Crowdfunding or Regulation A funding mechanism, but such sales are often not to the level that an active market existed or exists. Once the funding round is concluded it is difficult to ascertain the fair value of the issuer shares or the status of the issuer’s financial health, unless additional rounds of financing are undertaken in a public setting, or the issuer reports reliable and regular information publicly. Any change in the underlying shares would impact on the valuation of the related investments. Shares held are generally illiquid. Valuations require significant management judgment related to these unobservable inputs.
As many of the companies that undertaking Regulation Crowdfunding and Regulation A are considered emerging growth companies, require significant capital to maintain or commence operations, and often contain warnings regarding substantial doubt about the Company’s ability to continue as a going concern, it is reasonable to conclude that through the passage of time, a significant portion of the stock and warrants held by the Company will ultimately be deemed worthless, decline in value, or in the case of warrants, expire without exercise. Similar to traditional venture capital results, it is reasonable to conclude that only a small portion of each investment may ever increase in value.
Investments – Warrant Assets
In connection with negotiated platform fee agreements, we may obtain warrants giving us the right to acquire stock in companies undergoing Regulation A offerings. We hold these assets for prospective investment gains. We do not use them to hedge any economic risks nor do we use other derivative instruments to hedge economic risks stemming from these warrants.
We account for warrants in certain private and public (or publicly traded under the provisions of Regulation A) client companies as derivatives when they contain net settlement terms and other qualifying criteria under ASC 815, Derivatives and Hedging. In general, the warrants entitle us to buy a specific number of shares of stock at a specific price within a specific time period. Certain warrants contain contingent provisions, which adjust the underlying number of shares or purchase price upon the occurrence of certain future
28
events. Our warrant agreements typically contain net share settlement provisions, which permit us to receive at exercise a share count equal to the intrinsic value of the warrant divided by the share price (otherwise known as a “cashless” exercise). These warrants are recorded at fair value and are classified as Investments - warrants on our consolidated balance sheet at the time they are obtained, and remeasured each reporting period.
The grant date fair values of warrants received in connection with services performed are deemed to be revenue and recognized upon receipt.
Any changes in fair value from the grant date fair value of warrants will be recognized as increases or decreases to investments on our consolidated balance sheets and as a component of operating expenses on our consolidated statements of operations. In the event of an exercise for shares, the basis or value in the securities is reclassified from Investment - warrants to marketable securities or non-marketable securities, as described below, on the consolidated balance sheet on the latter of the exercise date or corporate action date. The shares in public companies, or companies that trade over-the-counter as allowed by Regulation A, are classified as marketable securities (provided they do not have a significant restriction from sale). The shares in private companies without an active trading market are classified as non-marketable securities.
The fair value of the warrants portfolio is a critical accounting estimate and is reviewed each reporting period. We value our warrants using a modified Black-Scholes option pricing model, which incorporates the following significant inputs, in addition to certain adjustments for general lack of liquidity:
| ● | An underlying asset value, which is estimated based on current information available in valuation reports, including any information regarding subsequent rounds of funding or performance of a company. |
| ● | Stated strike price, which can be adjusted for certain warrants upon the occurrence of subsequent funding rounds or other future events. |
| ● | Price volatility or risk associated with possible changes in the warrant price. The volatility assumption is based on historical price volatility of publicly traded companies within indices or companies similar in nature to the underlying client companies issuing the warrant. |
| ● | The expected remaining life of the warrants in each financial reporting period. |
| ● | The risk-free interest rate is derived from the Treasury yield curve and is calculated based on the risk-free interest rates that correspond closest to the expected remaining life of the warrant on the date of assessment. |
Investments - Stock
In connection with negotiated platform fee agreements, the Company obtains shares of stock in its customers. Our accounting for investment our customers stock depends on several factors, including the level of ownership, and power to control. We base our accounting for such securities on: (i) whether the issuer has made an offering in the current year, (ii) if so, the valuation of the stock in the offering, and (iii) if not, the Company will write down the stock value at a flat 33% rate. As the stock received from customers has no readily determinable fair values and generally represent small amounts of ownership in our customers, the Company accounts for this stock received using the cost method, plus adjustments for gross up, less write downs in accordance with ASC 321-10-35-2.
Collectibles
The Company records collectibles at cost in accordance with the Company’s policy. These long-lived assets are reviewed for impairment annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. In general, we believe that we purchase these assets in arms-length transactions at fair value and such transactions are evidence of fair market value in the near term. For collectibles, over time, and as trends change and economic factors affect various markets for which we hold assets, the estimation of certain assets that do not trade in a regular market may be difficult to assess for fair value. Certain assets may be subject to market manipulation or overproduction that could affect the underlying value of like or similar items. The quality of authentication bodies may affect future valuation. If there are limited data points to assess fair value, especially for one-of-a-kind collectibles, we may not identify impairments in a timely manner. Many of the collectibles have value that is in the eye of the beholder. Accordingly, there is significant uncertainty to what these assets would be valued at in subsequent arms-length transactions.
29
Liquidity and Capital Resources
Statement of Cash Flows
The following table summarizes, for the periods indicated, selected items in our Statements of Cash Flows:
Year Ended | ||||||||||
December 31, | ||||||||||
| 2024 |
| 2023 |
| $ Change |
| ||||
Net cash used in operating activities | $ | (4,275,484) | $ | (8,726,936) | $ | 4,451,452 | ||||
Net cash provided by investing activities | $ | 202,892 | $ | 393,684 | $ | (190,792) | ||||
Net cash provided by financing activities | $ | 2,258,591 | $ | 5,529,081 | $ | (3,270,490) | ||||
Our net loss during the year ended December 31, 2024 was $16,536,658, as compared to a net loss of $16,375,478 during the year ended December 31, 2023.
Cash used by operating activities for the year ended December 31, 2024 was $4,275,484 as compared to cash used by operating activities of $8,726,936 for the same period in 2023. The decrease in cash used by operating activities in 2024 was primarily due to a $1,179,607 increase in amortization expense of the SeedInvest purchase and $3,207,334 increase in stock-based compensation.
Cash received from investing activities for the year ended December 31, 2024 was $202,892, as compared to cash received in investing activities of $393,684 in the same period in 2023. The cash received in 2024 relates to the sale of a portion of the apartment building StartEngine owns of $225,170 and cash received in 2023 relates to the sale of certain collectibles of $417,421.
Cash provided by financing activities was $2,258,591 and $5,529,081 for the year ended December 31, 2024 and December 31, 2023, respectively. The decrease of cash inflow is primarily due to the decrease in proceeds from sale of common stock of $2,553,913 in 2024 compared to $10,162,061 of proceeds in 2023 less $4,719,370 in offering costs. The sale of common stock in 2023 was open for almost 11 months during the year from January until November 2023, while sales in 2024 were for less than two months beginning in November.
30
Balance Sheet
The following table summarizes our assets and liabilities as of December 31, 2024 as compared as of December 31, 2023:
| December 31, |
| December 31, |
| |||
2024 | 2023 | ||||||
Assets |
|
|
|
|
| ||
Current assets: |
|
|
|
|
| ||
Cash | $ | 10,842,297 | $ | 12,656,298 | |||
Marketable securities |
| 1,856 |
| 1,856 | |||
Accounts receivable, net of allowance |
| 2,848,880 |
| 193,696 | |||
Other current assets |
| 1,032,932 |
| 720,767 | |||
Total current assets |
| 14,725,965 |
| 13,572,617 | |||
Property and equipment, net |
| 126,698 |
| 119,723 | |||
Investments - warrants |
| 60,103 |
| 195,487 | |||
Investments - stock |
| 10,327,834 |
| 8,623,212 | |||
Investments - Private | 4,701,010 | 4,357,083 | |||||
Investments - Collectibles |
| 2,361,996 |
| 2,446,121 | |||
Investments - Real Estate |
| 1,479,310 |
| 2,136,628 | |||
Due from related party | 209,360 | 209,190 | |||||
Intangible assets |
| 18,463,620 |
| 21,892,192 | |||
Other assets |
| 33,847 |
| 42,138 | |||
Total assets | $ | 52,489,743 | $ | 53,594,391 | |||
Liabilities and Stockholders’ Equity |
|
|
|
| |||
Current liabilities: |
|
|
|
| |||
Accounts payable | $ | 542,903 | $ | 278,691 | |||
Accrued liabilities |
| 6,725,780 |
| 4,456,756 | |||
Deferred revenue |
| 2,880,316 |
| 3,520,150 | |||
Total current liabilities |
| 10,148,999 |
| 8,255,597 | |||
| |||||||
Total liabilities |
| 10,148,999 |
| 8,255,597 | |||
The Company’s current assets increased by $1,153,348 from December 31, 2023 to December 31, 2024. The increase was primarily driven by an increase in accounts receivable by $2,655,184, primarily driven by StartEngine Private disbursements that were not received until early January 2025. This increase was partially offset by a decrease in cash of $1,814,001.
The Company’s long-term assets decreased by $2,257,996 from December 31, 2023 to December 31, 2024. This was driven primarily by:
| ● | A $3,428,572 decrease in intangible assets from the purchase of SeedInvest assets less the amortization for the period. |
| ● | A $657,318 decrease in real estate investment as the Company sold a portion of its membership for $225,000 in 2024 and recognized a loss of $432,148 in the agreed upon sale price for the remaining membership stake, the sale of which was completed in 2025. |
These decreases were partially offset by a $475,574 increase in stock investments which we earn as part of compensation for raising funds for issuers.
Current liabilities increased by $1,893,402 which is primarily due to an increase in accrued liabilities, specifically an increase in investor deposits of $722,145 as well as an increase of accrued liabilities of $1,244,131 related to year end commission and bonus payment. As the StartEngine Private business continues to scale, we expect these liabilities to be recurring for future periods.
31
Liquidity and Capital Resources
We do not currently have any significant loans or available credit facilities. As of December 31, 2024, the Company’s current assets were $14,725,965. To date, our activities have been funded from our revenues, investments from our founders, the previous sale of Series Seed Preferred Shares, Series A Preferred Shares, Series T Preferred Shares, and our Regulation A and Regulation CF offerings.
We have no off-balance sheet arrangements, including arrangements that would affect the liquidity, capital resources, market risk support, and credit risk support or other benefits.
The Company currently has no material commitments for capital expenditures.
We believe we have the cash, marketable securities through future fundraising rounds, other current assets available, revenues, and access to funding that will be sufficient to fund operations until the Company starts generating positive cash flows from normal operations.
Item 7A.Quantitative and Qualitative Disclosures About Market Risk
As a smaller reporting Company as defined by §229.10(f)(1), StartEngine is not required to provide the information under this Item.
32
F-1
Report of Independent Registered Public Accounting Firm
To the Board of Directors and
Stockholders of StartEngine Crowdfunding, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of StartEngine Crowdfunding, Inc. and subsidiaries (the Company) as of December 31, 2024 and 2023, and the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the years in the two-year period ended December 31, 2024, and the related notes (collectively referred to as the financial statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2024 and 2023, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2024, in conformity with accounting principles generally accepted in the United States of America.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.
/s/
Haynie & Company (ID # March 31, 2025 | |
We have served as the Company’s auditor since 2023. | |
F-2
StartEngine Crowdfunding, Inc.
Consolidated Balance Sheets
December 31, | December 31, | |||||
2024 |
| 2023 | ||||
Assets |
|
|
| |||
Current assets: |
|
|
| |||
Cash | $ | | $ | | ||
Marketable securities |
| |
| | ||
Accounts receivable, net of allowance |
| |
| | ||
Other current assets |
| |
| | ||
Total current assets |
| |
| | ||
Property and equipment, net |
| |
| | ||
Investments - warrants |
| |
| | ||
Investments - stock |
| |
| | ||
Investments - Private | | | ||||
Investments - Collectibles |
| |
| | ||
Investments - Real Estate |
| |
| | ||
Due from related party | | | ||||
Intangible assets, net |
| |
| | ||
Other assets |
| |
| | ||
Total assets | $ | | $ | | ||
Liabilities and Stockholders’ Equity |
|
|
| |||
Current liabilities: |
|
|
| |||
Accounts payable | $ | | $ | | ||
Accrued liabilities |
| |
| | ||
Deferred revenue |
| |
| | ||
Total current liabilities |
| |
| | ||
Total liabilities |
| |
| | ||
Commitments and contingencies |
|
|
| |||
Stockholders’ equity: |
|
|
| |||
Series A Preferred Stock, par value $ |
| |
| | ||
Series T Preferred Stock, par value $ |
| |
| | ||
Series Seed Preferred Stock, par value $ |
| |
| | ||
Common stock, par value $ |
| |
| | ||
Additional paid-in capital |
| |
| | ||
Noncontrolling interest |
| ( |
| ( | ||
Accumulated deficit |
| ( |
| ( | ||
Total stockholders’ equity |
| |
| | ||
Total liabilities and stockholders’ equity | $ | | $ | | ||
See accompanying notes to consolidated financial statements
F-3
StartEngine Crowdfunding, Inc.
Consolidated Statement of Operations
Year Ended December 31, | ||||||
|
| 2024 |
| 2023 | ||
Revenues | $ | | $ | | ||
| ||||||
Cost of revenues |
|
| |
| | |
Gross profit |
|
| |
| | |
Operating expenses: |
|
|
| |||
General and administrative |
|
| |
| | |
Sales and marketing |
|
| |
| | |
Research and development |
|
| |
| | |
Change in fair value of warrants received for fees |
|
| |
| | |
Change in fair value of shares received for fees |
|
| |
| | |
Total operating expenses |
|
| |
| | |
Operating income (loss) |
|
| ( |
| ( | |
Other Expense (Income) |
|
|
| |||
Other expense (income), net |
|
| |
| ( | |
Total other expense (income), net |
|
| |
| ( | |
Income (loss) before provision for income taxes |
|
| ( |
| ( | |
Taxes - Other |
|
| — |
| | |
Net loss |
|
| ( |
| ( | |
Weighted average loss per share - basic and diluted |
| $ | ( | $ | ( | |
Weighted average shares outstanding - basic and diluted |
|
| |
| | |
See accompanying notes to consolidated financial statements
F-4
StartEngine Crowdfunding, Inc.
Consolidated Statements of Stockholders’ Equity
Series A Preferred Stock | Series T Preferred Stock | Series Seed Preferred Stock | Common Stock | Additional | Noncontrolling | Accumulated | |||||||||||||||||||||||||
| Shares |
| Amount |
| Shares |
| Amount |
| Shares |
| Amount |
| Shares |
| Amount |
| Paid-in Capital | Interest |
| Deficit |
| Total | |||||||||
Balance at December 31, 2022 |
| | $ | |
| | $ | |
| | $ | |
| | $ | |
| $ | | $ | ( | $ | ( |
| | ||||||
Sale of Common Stock | — | — | — | — | — | — | | | | — | — | | |||||||||||||||||||
Offering Costs |
| — |
| — |
| — |
| — |
| — |
| — |
| — |
| — |
|
| ( |
| — |
| — |
| ( | ||||||
Exercise of stock options | — | — | — | — | — | — | | | | — | — | | |||||||||||||||||||
Stock compensation expense |
| — |
| — |
| — |
| — |
| — |
| — |
| — |
| — |
|
| |
| — |
| — |
| | ||||||
SeedInvest Acquisition |
| — |
| — |
| — |
| — |
| — |
| — |
| |
| |
|
| |
| — |
| — |
| | ||||||
Net loss | — | — | — | — | — | — | — | — | — | — | ( | ( | |||||||||||||||||||
Balance at December 31, 2023 |
| | $ | |
| | $ | |
| | $ | |
| | $ | |
| $ | | $ | ( | $ | ( |
| | ||||||
Series A Preferred Stock | Series T Preferred Stock | Series Seed Preferred Stock | Common Stock | Additional | Noncontrolling | Accumulated | |||||||||||||||||||||||||
| Shares |
| Amount |
| Shares |
| Amount |
| Shares |
| Amount |
| Shares |
| Amount |
| Paid-in Capital | Interest |
| Deficit |
| Total | |||||||||
Balance at December 31, 2023 |
| | $ | | | $ | | | $ | | | $ | | $ | | $ | ( | $ | ( | | |||||||||||
Sale of Common Stock |
| — | — | — | — | — |
| — | | | | — | — | | |||||||||||||||||
Offering Costs |
| — | — | — | — | — |
| — | — | — | ( | — | — | ( | |||||||||||||||||
Exercise of stock options |
| — | — | — | — | — |
| — | | | | — | — | | |||||||||||||||||
Stock compensation expense | — | — | — | — | — | — | — | — | | — | — | | |||||||||||||||||||
Net loss | — | — | — | — | — | — | — | — | — | — | ( | ( | |||||||||||||||||||
Balance at December 31, 2024 | | | | | | | | | | ( | ( | | |||||||||||||||||||
See accompanying notes to consolidated financial statements
F-5
StartEngine Crowdfunding, Inc.
Consolidated Statements of Cash Flows
Year Ended December 31, | ||||||
| 2024 |
| 2023 | |||
Cash flows from operating activities: |
|
|
|
| ||
Net loss | $ | ( | $ | ( | ||
Adjustments to reconcile net loss to net cash used in operating activities: |
|
|
| |||
Depreciation |
| |
| | ||
Amortization | | | ||||
Bad debt expense |
| |
| | ||
Realized loss on sale of investments - building |
| |
| — | ||
Fair value of investments - other received for fees |
| ( |
| ( | ||
Change in fair value of warrant investments |
| |
| | ||
Impairment of investments - other received for fees |
| |
| | ||
Stock-based compensation |
| |
| | ||
Changes in operating assets and liabilities: |
|
|
| |||
Accounts receivable |
| ( |
| ( | ||
Other current assets |
| ( |
| | ||
StartEngine Private stock purchases | ( | ( | ||||
Proceeds from sale of StartEngine Private stock | | | ||||
Due from related parties | ( | ( | ||||
Accounts payable |
| |
| ( | ||
Accrued liabilities |
| |
| | ||
Deferred revenue |
| ( |
| | ||
Net cash used in operating activities |
| ( |
| ( | ||
Cash flows from investing activities: |
|
|
| |||
Investments - Collectibles sales, gross | — | | ||||
Purchase of property and equipment |
| ( |
| ( | ||
Proceeds from sale of real estate | | — | ||||
Net cash provided by investing activities |
| |
| | ||
Cash flows from financing activities: |
|
|
| |||
Proceeds from sale of common stock |
| |
| | ||
Offering costs |
| ( |
| ( | ||
Proceeds from exercise of employee stock options |
| |
| | ||
Net cash provided by financing activities |
| |
| | ||
(Decrease) in cash and restricted cash |
| ( |
| ( | ||
Cash and restricted cash, beginning of period |
| |
| | ||
Cash and restricted cash, end of period | $ | | $ | | ||
Supplemental disclosures of cash flow information: |
|
|
| |||
Cash paid for interest | $ | — | $ | — | ||
Cash paid for income taxes | $ | — | $ | | ||
Non Cash Investing & Financing Activities | ||||||
Purchase of SeedInvest Intellectual Property with Common Stock | — | | ||||
See accompanying notes to consolidated financial statements
F-6
STARTENGINE CROWDFUNDING, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 1 – NATURE OF OPERATIONS
StartEngine Crowdfunding, Inc. (the “Company”) was formed on March 19, 2014 (“Inception”) in the State of Delaware. The Company was originally incorporated as StartEngine Crowdsourcing, Inc. and changed to the current name on May 8, 2014. The Company’s headquarters are located in Burbank, California.
The Company aims to revolutionize the startup financing model by helping both accredited and non-accredited investors invest in private companies on a public platform. StartEngine Crowdfunding Inc. has wholly-owned subsidiaries, StartEngine Capital LLC, StartEngine Secure LLC, StartEngine Assets LLC, StartEngine Primary LLC, StartEngine Private Manager LLC and StartEngine Adviser LLC. StartEngine Capital LLC is a funding portal registered with the US Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA), StartEngine Secure LLC is a transfer agent registered with the SEC. StartEngine Assets LLC was formed in 2020 to buy, hold and manage assets in various asset classes such as real estate, automobiles, luxury goods and royalty-producing intangible assets. StartEngine Primary LLC was formed in October 2017 and received approval to operate as a registered broker-dealer in July 2019. On April 16, 2020, StartEngine Primary LLC received approval to operate as an alternative trading system. Since 2023, the Company has been providing accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies via its StartEngine Private product offering. The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC, an exempt reporting adviser. The Company’s mission is to empower thousands of companies to raise capital and create significant amounts of jobs over the coming years.
Stock Split
On May 6, 2024, StartEngine Crowdfunding Inc. split its designated “Common Stock” and “Preferred Stock” on a
Business Condition
The Company’s revenue producing activities commenced in 2015 with the approved start of Title IV of the JOBS Act, which created new rules for Regulation A, and increased since then with the start of Regulation Crowdfunding under Title III of the JOBS Act. Because this is a relatively new industry, there is a level of uncertainty about how fast the volume of activity will increase and how future regulatory requirements may change the landscape. Because there is a level of uncertainty and because we are still in the early stages of these new regulations, the Company is expected to incur losses until such time that the volume of Regulation A and Regulation Crowdfunding campaigns and the investments in those campaigns is sufficient for revenues derived from those campaigns to cover its costs. These factors could indicate substantial doubt about the Company’s ability to continue as a going concern.
The Company has cash and cash equivalents of approximately $
F-7
NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation
The accompanying audited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (GAAP) and applicable rules and regulations of the Securities and Exchange Commission. The consolidated financial statements include the accounts of StartEngine Crowdfunding, Inc., its subsidiaries where we have controlling financial interests, and any variable interest entities for which we are deemed to be the primary beneficiary. All intercompany balances and transactions have been eliminated.
Principles of Consolidation
The consolidated financial statements include the accounts of StartEngine Crowdfunding, Inc.’s wholly-owned subsidiaries, including StartEngine Capital LLC, StartEngine Secure LLC, and StartEngine Primary LLC and StartEngine Assets LLC. All significant intercompany balances and transactions have been eliminated in consolidation.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, and the reported amount of expenses during the reporting periods. Significant estimates include the value of marketable securities, the value of stock and warrants received as compensation and collectability of accounts receivable. Actual results could materially differ from these estimates. It is reasonably possible that changes in estimates will occur in the near term.
Cash Equivalents
For the purposes of the statement of cash flows, the Company considers all short-term debt securities purchased with a maturity of three months or less to be cash equivalents.
The Company maintains its cash with a major financial institution located in the United States of America which it believes to be creditworthy. Balances are insured by the Federal Deposit Insurance Corporation up to $
Fair Value of Financial Instruments
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants as of the measurement date. Applicable accounting guidance provides an established hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in valuing the asset or liability and are developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the factors that market participants would use in valuing the asset or liability. There are three levels of inputs that may be used to measure fair value:
Level 1- Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
Level 2- Include other inputs that are directly or indirectly observable in the marketplace.
Level 3- Unobservable inputs which are supported by little or no market activity.
The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
F-8
Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of December 31, 2024. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. The following are level 1, 2 and 3 assets.
Level 1
Investments: Marketable securities are made up of mutual funds and shares of common stock that are valued based on quoted prices in active markets.
Non-Fungible Token (“NFT”): Blockchain based collectible images that are valued based on quoted prices in active markets.
Level 2
Investments - warrants (public portfolio): Fair value measurements of warrants of publicly traded portfolio companies are valued based on the Black-Scholes option pricing model. The model uses the price of publicly traded companies (underlying stock price), stated strike prices, warrant expiration dates, the risk-free interest rate and market-observable volatility assumptions based on comparable public company.
Level 3
Investments - warrants (private portfolio): Fair value measurements of warrants of private portfolio companies are priced based on a modified Black-Scholes option pricing model to estimate the asset value by using stated strike prices, warrant expiration dates modified to account for estimates to actual life relative to stated expiration, risk-free interest rates, and volatility assumptions based on comparable public companies. Option volatility assumptions used in the modified Black-Scholes model are based on public companies who operate in similar industries as companies in our private company portfolio. For these warrants, the fair value of the underlying stock is an unobservable input consistent with Investment - stocks noted below. Certain adjustments may be applied as determined appropriate by management for lack of liquidity.
Investments – stock: Fair value measurements of stocks of private portfolio companies are prices based on a combination of issuer activity and the price of new issuances. The Company, on an annual basis, will review any new offerings from issuers and compare the offering price of the stock in the new issuance compared to the original value of the stock held. The Company will mark the held stock to the new stock price and adjust the carrying value accordingly. If an issuer has not made an offering in the year in review, the company will apply a flat
The following fair value hierarchy table presents information about our assets and liabilities that are measured at fair value as of December 31, 2024:
| Level 1 |
| Level 2 |
| Level 3 |
| Total | |||||
Marketable securities |
| — |
| |
| — |
| | ||||
Investment - warrants |
| — |
| — |
| |
| | ||||
Investment - stock | | — | | | ||||||||
Non-Fungible Token ("NFT") | | — | — | | ||||||||
$ | | $ | | $ | | $ | | |||||
The following fair value hierarchy table presents information about our assets and liabilities that are measured at fair value as of December 31, 2023:
| Level 1 |
| Level 2 |
| Level 3 |
| Total | |||||
Marketable securities |
| — |
| |
| — |
| | ||||
Investment - warrants |
| — |
| — |
| |
| | ||||
Investment - stock | |
| — |
| |
| | |||||
Non-Fungible Token ("NFT") | | — | — | | ||||||||
$ | | $ | | $ | | $ | | |||||
F-9
The following table presents additional information about transfers in and out of Level 3 assets measured at fair value for the year ended December 31, 2024 and 2023 as it relates to Investments – warrants and Investments – stocks:
| Investments- | ||
Warrants | |||
Fair value at December 31, 2023 |
| $ | |
Receipt of warrants |
| — | |
Change in fair value of warrants |
| ( | |
Fair value at December 31, 2024 | $ | | |
| Investments- | ||
Warrants | |||
Fair value at December 31, 2022 |
| $ | |
Receipt of warrants |
| — | |
Change in fair value of warrants |
| ( | |
Fair value at December 31, 2023 | $ | | |
| Investments- | ||
Stock | |||
Fair value at December 31, 2023 |
| $ | |
Receipt of stock |
| | |
Change in fair value of stock |
| ( | |
Fair value at December 31, 2024 | $ | | |
| Investments- | ||
Stock | |||
Fair value at December 31, 2022 |
| $ | |
Receipt of stock |
| | |
Change in fair value of stock |
| ( | |
Fair value at December 31, 2023 | $ | | |
The following range of variables were used in valuing Level 3 warrant assets during the year ended December 31, 2024 and 2023:
| 2024 |
| 2023 |
| |||
Expected life (years) |
| ||||||
Risk-free interest rate |
| % | % | ||||
Expected volatility |
| % | % | ||||
Annual dividend yield | % | % | |||||
Underlying share values | $ | $ | |||||
Strike Prices | $ | $ | |||||
For Investments — Warrants, the primary and most significant unobservable input relates to the underlying share value of the issuers for which we receive warrants. In all cases, there were sales of the stock to the public through Regulation Crowdfunding, Regulation A, or a Regulation D funding mechanism, but such sales are often not to the level that an active market existed or exists. After the sales, such shares are often illiquid, and a change in valuation is often difficult to determine due to the lack of information available. Information regarding these unobservable inputs could correspondingly change the value of these assets.
For warrants, the Company also adjusts the expected life of certain warrants to account for potential liquidation events, as well as doubts regarding the ability for the issuer companies to continue as a going concern. The quantitative measure used is based upon Black-Scholes modeling. Significant judgment is required by Management in selecting unobservable inputs, and accordingly a change in the assumptions used for the valuation could cause the value to be significantly different. In general, increases in underlying share prices, expected life and volatility, increase the value of the warrants, whereas decreases would reduce the value.
For Investments – Stock, the primary and most significant unobservable input relates to the share value of the issuers. In all cases, there were sales of the stock to the public through Regulation Crowdfunding, Regulation A, or a Regulation D funding mechanism, but such sales are often not to the level that an active market existed or exists. After the sales, such shares are often illiquid, and a change in
F-10
valuation is often difficult to determine due to the lack of information available. Information regarding these unobservable inputs could correspondingly change the value of these assets. The basis for writing down this stock is to evaluate if the issuer has performed a raise on the Company’s platform within the last year. If the Company has, the stock value is updated to the current issuance price. If there has not been a raise, the Company writes down the value of the shares by
Accounts Receivable
Accounts receivable are recorded at the recognized amount and are non-interest-bearing. The Company maintains an allowance for doubtful accounts to reserve for potential uncollectible receivables. The allowance for doubtful accounts as of December 31, 2024 and December 31, 2023 was $
As of December 31, 2024 the Company had accounts receivable over 90 days totaling $
Investment Securities
Marketable Securities
Our marketable securities consist of mutual funds and common stock equities that are tradable in an active market. Unrealized gains and losses on available-for-sale securities, net of applicable taxes, are reported as a component of other income, net in the accompanying consolidated statements of operations.
Non-Marketable and Other Securities
Non-marketable and other securities include investments in non-public equities. Our accounting for investments in non-marketable and other securities depends on several factors, including the level of ownership, power to control and the legal structure of the subsidiary making the investment. As further described below, we base our accounting for such securities on: (i) fair value accounting, (ii) equity method accounting, and (iii) cost method accounting.
Investments – Warrants
In connection with negotiated platform fee agreements, we may obtain warrants giving us the right to acquire stock in companies undergoing Regulation A offerings. We hold these assets for prospective investment gains. We do not use them to hedge any economic risks, nor do we use other derivative instruments to hedge economic risks stemming from these warrants.
We account for warrants in certain private and public (or publicly traded under the provisions of Regulation A) client companies as derivatives when they contain net settlement terms and other qualifying criteria under ASC 815, Derivatives and Hedging. In general, the warrants entitle us to buy a specific number of shares of stock at a specific price within a specific time period. Certain warrants contain contingent provisions, which adjust the underlying number of shares or purchase price upon the occurrence of certain future events. Our warrant agreements typically contain net share settlement provisions, which permit us to receive at exercise a share count equal to the intrinsic value of the warrant divided by the share price (otherwise known as a “cashless” exercise). These warrants are recorded at fair value and are classified as Investments - warrants on our consolidated balance sheet at the time they are obtained and remeasured each reporting period.
The grant date fair values of warrants received in connection with services performed are deemed to be revenue and recognized upon receipt.
Any changes in fair value from the grant date to fair value of warrants will be recognized as increases or decreases to investments on our consolidated balance sheets and as a component of operating expenses on our consolidated statements of operations.
In the event of an exercise for shares, the basis or value in the securities is reclassified from Investment - warrants to marketable securities or non-marketable securities, as described below, on the consolidated balance sheet on the latter of the exercise date or corporate action date. The shares in public companies, or companies that trade over-the-counter as allowed by Regulation A, are classified as marketable
F-11
securities (provided they do not have a significant restriction from sale). The shares in private companies without an active trading market are classified as non-marketable securities.
The fair value of the warrants portfolio is a critical accounting estimate and is reviewed each reporting period. We value our warrants using a modified Black-Scholes option pricing model, which incorporates the following significant inputs, in addition to certain adjustments for general lack of liquidity:
· | An underlying asset value, which is estimated based on current information available in valuation reports, including any information regarding subsequent rounds of funding or performance of a company. |
· | Stated strike price, which can be adjusted for certain warrants upon the occurrence of subsequent funding rounds or other future events. |
· | Price volatility or risk associated with possible changes in the warrant price. The volatility assumption is based on historical price volatility of publicly traded companies within indices or companies similar in nature to the underlying client companies issuing the warrant. |
· | The expected remaining life of the warrants in each financial reporting period. |
· | The risk-free interest rate is derived from the Treasury yield curve and is calculated based on the risk-free interest rates that correspond closest to the expected remaining life of the warrant on the date of assessment. |
Investments - Stock
In connection with negotiated platform fee agreements, the Company obtains shares of stock in its customers. Our accounting for investment in our customers stock depends on several factors, including the level of ownership, and power to control. We base our accounting for such securities on: (i) fair value accounting, (ii) equity method accounting, and (iii) cost method accounting. As the stock received from customers have no readily determinable fair values and generally represent small amounts of ownership in our customers, the Company accounts for this stock received using the cost method, less adjustments for impairment in accordance with ASC 321-10-35-2. During the year ended December 31, 2024 and 2023, the Company received stock with a cost of $
Investments – Private
The Company purchases shares of venture capital backed, late-stage private companies and records the purchases at cost. The cost of the underlying asset includes the purchase price, and acquisition expenses, which include all fees, costs and expenses incurred in connection with the evaluation, investigation, and acquisition of the underlying securities. The Company purchases the private company shares either directly or through other special purpose vehicles and after a certain period of time sells its investment to an SE Fund. Each time the company sells shares to the SE Funds, it reduces its holdings by the cost basis of the sale.
F-12
Below is a breakdown of the StartEngine Private assets held by industry at the end of the reporting period, each of these investments are small minority stakes in the underlying companies.
Industry |
| 2024 |
| 2023 | ||
AI Chips | $ | | $ | | ||
Fintech | | | ||||
Sales Technology | | | ||||
Video Games | | | ||||
Messaging Platforms | - | | ||||
AI Software | | - | ||||
Consumer Goods | | - | ||||
Software Development | | | ||||
Medical Technology | | - | ||||
Total | $ | $ |
Investments – Collectibles
The Company treats the underlying assets as long-lived assets, and the underlying assets will be subject to an annual test for impairment and will not be depreciated or amortized. These long-lived assets are reviewed for impairment annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized in the amount by which the carrying amount of the asset exceeds the fair value of the asset.
The underlying assets are purchased by our subsidiary, StartEngine Assets, LLC, (the “Administrative Manager”) and sold to our Series LLC subsidiary collectible funds for cash or a promissory note. The Series uses the proceeds of the offering to pay off the note. Acquisition expenses are typically paid for in advance by the Administrative Manager and are reimbursed by the Series from the proceeds of the offering in accordance with the offering circular. All such transactions are eliminated in consolidation.
The Company discontinued the offerings of Collectibles in Q3 2023 and is no longer offering purchases in these investments. The Company intends to sell its remaining held assets.
The below is a breakdown of the types of collectibles and their value held as of December 31, 2024 and 2023:
Period Ended December 31, | Period Ended December 31, | |||||
| 2024 |
| 2023 | |||
Wine | $ | | $ | | ||
Trading Cards |
| |
| | ||
Artwork |
| |
| | ||
Comic Books |
| |
| | ||
NFT |
| |
| | ||
Watches |
| |
| | ||
Total collectibles | $ | | $ | | ||
Investments – Real Estate
StartEngine has invested $
F-13
such, recognized a loss of $
Intangible Assets
The Company adheres to the provisions of ASC 350 – Intangibles – Goodwill and Other concerning the valuation and presentation of intangible assets. The Company determined the useful life of
As of December 31, 2024 and 2023, the net carrying amount of the purchase was $
Noncontrolling Interest
The Company presents third party minority interests in subsidiaries in accordance with ASC 810, Consolidation. Under that topic, such minority interests are presented on the Company’s balance sheet within the equity section as noncontrolling interest.
Equity Offering Costs
The Company accounts for offering costs in accordance with ASC 340, Other Assets and Deferred Costs. Prior to the completion of an offering, offering costs will be capitalized as deferred offering costs on the balance sheet. The deferred offering costs will be charged to stockholders’ equity upon the completion of an offering or to expense if the offering is not completed. Offering costs of $
Revenue Recognition
The Company accounts for revenue in accordance with ASC 606, Revenue from Contracts with Customers. ASC 606 contains a framework for analyzing potential revenue transactions by identifying the contract with a customer, identifying the performance obligations in the contract, determining the transaction price, allocating the transaction price to the performance obligations in the contract, and recognizing revenue when (or as) the Company satisfies a performance obligation.
The Company recognizes revenues from Regulation A and Regulation D platform fees at an agreed-upon rate. In 2024 the rate is a percentage of the capital raised. Platform fees are paid to the Company from customers’ escrow accounts. For certain Regulation A offerings, the Company earns a portion of its platform fees in warrants or shares. The grant date fair values of shares and warrants received are recognized as revenue when earned. The Company’s performance obligations are satisfied as services are rendered throughout the duration of the campaign.
Revenues from Regulation Crowdfunding platform fees are recognized at an agreed-upon rate based on the amount invested in an offering. Platform fees are due upon the disbursement of funds from escrow and are paid to the Company from customers’ escrow accounts. The Company’s performance obligations are satisfied as services are rendered throughout the duration of the campaign.
The Company provides marketing services branded under the name “StartEngine Premium” for its Regulation Crowdfunding issuers as part of services offered. The Company invoices for these services upon an issuer launching a campaign. If the campaign fails to launch, no amounts are due.
F-14
The Company provides transfer agent services branded under the name “StartEngine Secure” through its registered transfer agent subsidiary, StartEngine Secure, LLC. The Company enters into an agreement with issuers for an annual term that commences from the date the issuers’ Regulation Crowdfunding or Regulation A offering launches and renews annually unless cancelled prior to renewal. Initial payment of services is paid from funds of the offering and is non-refundable. Renewals are invoiced on the first day of each annual period and are not subject to cancellation. The initial payment is paid from funds of the offering and is non-refundable. The transfer agent services represent a single performance obligation and is deferred over 12 months, which is the period over which the Company’s performance obligations are to be satisfied. Fees for transfer agent services are charged based on a per investor basis, subject to certain maximums. The Company may also invoice customers for ancillary services such as but not limited to: recording of stock splits, change of address, or other services. These services are provided and earned at a point-in-time based on defined amounts in the agreement. Payment for StartEngine Secure services are generally paid via customers’ escrow account, in full, during the initial year and billed to the client for cash payment for subsequent years if the customer does not have a follow-on offering or to the extent amounts in escrow are not sufficient. There are no significant judgments related to this revenue stream.
The Company provides services to investors branded the StartEngine Venture club (formerly OWNers bonus) program. The general public can become members of the StartEngine Venture Club program on StartEngine’s website for $
The Company provides accredited investors the opportunity to purchase membership interests in funds (“SE Funds”) which own shares of venture capital backed, late-stage private companies (the “underlying securities”) via its StartEngine Private product offering. The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC (“SE Adviser”), which is a subsidiary of the Company that is an investment adviser that qualifies as an Exempt Reporting Adviser under Rule 203(m)-1 under the Investment Advisers Act of 1940. The SE Funds sell their membership interests in offerings that are exempt from registration under Section 4(a)(2) of the Securities Act of 1933 and specifically Regulation D promulgated thereunder. Such offerings are marketed to accredited investors by the Company’s FINRA-member and SEC-registered broker-dealer subsidiary, StartEngine Primary LLC. The Company purchases the underlying securities either directly or through other special purpose vehicles and after a certain period of time sells the underlying securities to an SE Fund. The Company can recognize gross revenue to the extent it is able to sell underlying securities to an SE Fund. The Company treats the amount it receives for selling underlying securities as revenues, and the acquisition cost related such underlying securities as cost of revenues. There are several factors that are used in pricing the securities of an SE Fund, including but not limited to: the price (including transaction costs) the securities were purchased by the SE Fund’s affiliate, the time spent and costs involved by the SE Fund’s management team including those related to identifying, verifying, acquiring, and managing the investments, sales of the underlying securities on the secondary market, as well as considerations are given for the illiquidity of private investments compared to publicly traded securities and investor interest in the SE Fund’s securities. The Company also believes that there is value added by allowing investors to have an economic interest in these companies with less hassle and smaller denominations than available in secondary markets. Additionally, consideration is also given to broader economic and market conditions that might impact the valuation of private companies, such as industry trends, regulatory changes, and economic cycles. The Company takes principal risk in its acquisition of the private company shares and can recognize gross revenue to the extent it is able to sell underlying securities to an SE Fund. The Company treats the amount it receives for selling underlying securities as gross revenues, and the acquisition cost related such underlying securities as cost of revenues. Revenue can be recognized upon each such transaction with an StartEngine Fund. The Company also provides other ancillary bundled professional services, which are recognized as such services are rendered
In all instances, as a practical expedient, the Company does not adjust the transaction price for the effects of a significant financing component if, at contract inception, the period between customer payment and the transfer of goods or services is expected to be one year or less.
F-15
The Company’s contracts with customers generally have a term of
During the year ended December 31, 2024 and 2023, revenue was made up of the following categories associated with the above described services:
| ||||||
Year Ended December 31, | Year Ended December 31, | |||||
2024 |
| 2023 | ||||
Regulation Crowdfunding platform fees | $ | | $ | | ||
Regulation A commissions |
| |
| | ||
StartEngine Premium |
| |
| | ||
StartEngine Secure |
| |
| | ||
StartEngine Private |
| |
| | ||
Venture Club (formerly OWNers Bonus) revenue |
| |
| | ||
Other service revenue |
| |
| | ||
Total revenues | $ | | $ | | ||
Cost of Revenues
Cost of revenues consists of internal employees, hosting fees, processing fees, certain software subscription fees that are required to provide services to our issuers, and for StartEngine Private acquisition costs related to underlying securities that it has sold to an SE Fund. Our cost of revenues for the year ended December 31, 2024 and 2023 was $
Research and Development
We incur research and development costs during the process of researching and developing our technologies and future offerings. Our research and development costs consist primarily of non-capitalizable engineering fees for both employees and consultants related to our website and future product offerings, email and other tools that are utilized for client related services and outreach. During the year ended December 31, 2024 and 2023, research and development costs were $
Stock-Based Compensation
The Company accounts for stock-based compensation costs under the provisions of ASC 718, Compensation—Stock Compensation, which requires the measurement and recognition of compensation expense related to the fair value of stock-based compensation awards that are ultimately expected to vest. Stock-based compensation expense recognized includes the compensation cost for all stock-based payments granted to employees, officers, and directors based on the grant date fair value estimated in accordance with the provisions of ASC 718. ASC 718 is also applied to awards modified, repurchased, or canceled during the periods reported. Stock-based compensation is recognized as an expense over the employee’s requisite vesting period and over the nonemployee’s period of providing goods or services. The Company recognized a significant increase in Stock-Based Compensation year over year as both the fair value grant and the employee count increased, further increasing the a granted.
F-16
Earnings per Common and Common Equivalent Share
The computation of basic earnings per common share (“EPS”) is computed using the weighted average number of common shares outstanding during the year. The computation of diluted earnings per common share is based on the weighted average number of shares outstanding during the year plus common stock equivalents which would arise from the exercise of securities outstanding using the treasury stock method and the average market price per share during the period. Options and convertible preferred stock which are common stock equivalents are not included in the diluted earnings per share calculation for the year ended December 31, 2024 and 2023 as the effects would be anti-dilutive. See Note 6 for outstanding stock-options as of December 31, 2024. The weighted average shares outstanding – diluted is calculated as follows for the period ended December 31, 2024 and 2023:
December 31, | ||
| 2024 | |
Weighted average shares outstanding - basic | | |
Weighted average shares outstanding - diluted |
| |
December 31, | ||
| 2023 | |
Weighted average shares outstanding - basic |
| |
Weighted average shares outstanding - diluted | |
The number of shares of preferred stock underlying stock-based awards excluded from the calculation of diluted net income per share attributable to common stockholders because their effect would have been anti-dilutive for the years ended December 31 2024 and 2023 were as follows:
December 31, | ||
2024 | ||
Potentially issuable shares | ||
Stock options | | |
Preferred stock | |
December 31, | ||
2023 | ||
Potentially issuable shares | ||
Stock options | | |
Preferred stock | |
Concentration of Credit Risk
The Company maintains its cash with a major financial institution located in the United States of America which it believes to be creditworthy. Balances are insured by the Federal Deposit Insurance Corporation up to $
At times, the Company may have certain vendors or customers that make up over 10% of the balance at any given time. However, the Company is not dependent on any single or group of vendors or customers, and accordingly, the loss of any such vendors or customers would not have a significant impact on the Company’s operations.
F-17
Recent Accounting Pronouncements
Beginning in 2024 annual reporting, we adopted Accounting Standards Update (ASU) No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures (ASU 2023-07) that was issued by the Financial Accounting Standards Board (FASB). This new standard requires an enhanced disclosure of significant segment expenses on an annual basis.
We manage our company as
Financial information and annual operating plans and forecasts are prepared and reviewed by the CODM at a entity level. The CODM assesses performance for the broker-dealer segment and decides how to better allocate resources based on revenue that is reported on the Statements of Operations. The Company's objective in making resource allocation decisions is to optimize the financial results. The accounting policies of our broker-dealer segment are the same as those described in the summary of significant accounting policies herein.
For single reportable segment-level financial information, total assets, and significant non-cash transactions, see attached financial statements
NOTE 3 – MARKETABLE SECURITIES AND INVESTMENTS
The estimated fair market values of investments in securities at December 31, 2024 are as follows
Cost | Gross Unrealized Gains/Loss | Estimated Fair Value | |||||||
Equity Securities | $ | | $ | — | $ | | |||
Income loss from stock and warrant investments for 2024 consists of the following:
Interest and dividends | $ | — | |
Realized and unrealized losses on investments | | ||
Total Loss | $ | |
NOTE 4 – PROPERTY AND EQUIPMENT
As of December 31, 2024 and December 31, 2023, property and equipment consisted of the following:
| December 31, 2024 |
| December 31, 2023 | |||
Computer equipment | $ | | $ | | ||
Software |
| |
| | ||
Total property and equipment |
| |
| | ||
Accumulated depreciation |
| ( |
| ( | ||
$ | | $ | | |||
Depreciation expense for the year ended December 31, 2024 and 2023 was $
NOTE 5 – INTANGIBLE ASSETS
Intangibles – Seedinvest
On May 5, 2023, StartEngine Crowdfunding, Inc. (“StartEngine”) completed its purchase of substantially all of the assets of the SeedInvest business. This agreement specifically does not include the registered broker-dealer or the Alternative Trading System (“ATS”) belonging to SeedInvest. The total consideration for the purchase is
F-18
based on StartEngine’s previous Regulation A offering price of $
The Company adheres to the provisions of ASC 350 – Intangibles – Goodwill and Other concerning the valuation and presentation of intangible assets. The Company determined the useful life of
As part of the acquisition of the SeedInvest business, the Company acquired a significant intangible asset in the form of a customer list. At the time of acquisition, the Company determined the fair value of the acquired assets, noting that approximately
In accordance with the guidance in FASB ASC 350-30-35-14, the Company evaluates the customer list for impairment annually, or more frequently if events or changes in circumstances indicate that the asset might be impaired. If the carrying amount exceeds the fair value, an impairment loss is recognized in an amount equal to that excess.
The Company considers various factors that may indicate impairment of the customer list, including but not limited to:
| ● | Declines in customer retention rates. |
| ● | Reductions in revenue per customer. |
| ● | Changes in market conditions affecting the value of the customer relationships. |
| ● | Strategic shifts that alter the utility of the acquired customer list. |
As of December 31, 2024 and 2023, the net carrying amount of the purchase was $
2025 | |
2026 | |
2027 | |
2028 | |
Thereafter | |
Total | |
NOTE 6 – COMMITMENTS AND CONTINGENCIES
The Company is currently not involved with and does not know of any pending or threatening litigation against the Company or any of its officers.
NOTE 7 – STOCKHOLDERS’ EQUITY
Preferred Stock
As of December 31, 2024, the Company has authorized the issuance of
F-19
Series A Preferred Stock
The Series A has liquidation priority over the Series Seed and common stock. In the event of the liquidation, dissolution or winding up of the Company, the Series A shall be entitled to receive, out of the assets of the Company available for distribution to its stockholders, before any payment is made to Series Seed or common stock, liquidation distributions, which will be paid ratably with the Series T in proportion to its respective liquidation preference. Holders of Series A will receive an amount equal to $
Series T Preferred Stock
The Series T have liquidation priority over the Series Seed and common stock. In the event of the liquidation, dissolution or winding up of the Company, the Series T shall be entitled to receive, out of the assets of the Company available for distribution to its stockholders, before any payment is made to Series Seed or common stock, liquidation distributions, which will be paid ratably with the Series A in proportion to its respective liquidation preference. Holders of Series T will receive an amount equal to $
Series Seed Preferred stock
The Series Seed have liquidation priority over the common stock. In the event of the liquidation, dissolution or winding up of the Company, the Series Seed shall be entitled to receive, out of the assets of the Company available for distribution to its stockholders, after any payment made to Series A and Series T, but before any payment is made to the Company’s common stock, an amount equal to $
The following table summarizes the designation, shares authorized, and shares outstanding for the Company’s Preferred Stock:
F-20
Preferred Stock Series Designation | Preferred Shares Authorized | Preferred Shares Outstanding | Potentially Issuable Preferred Shares | ||||||||
Series Seed | |||||||||||
Series A | | ||||||||||
Series T | |||||||||||
Common Stock
As of December 31, 2024 we had authorized the issuance of
During the year ended December 31, 2024, the Company sold
During the year ended December 31, 2023, the Company sold
Stock Options
In 2015, our Board of Directors adopted the StartEngine Crowdfunding, Inc. 2015 Equity Incentive Plan (the “2015 Plan”). The 2015 Plan provides for the grant of equity awards to employees, and consultants, including stock options, stock purchase rights and restricted stock units to purchase shares of our common stock. Up to
The Company valued options granted under the 2015 Plan under ASC 718 using the Black-Scholes pricing model. . The granted options in 2024 and 2023 have exercise prices of $
| 2024 |
| 2023 |
| |
Expected life (years) |
|
| | ||
Risk-free interest rate |
| % | | % | |
Expected volatility |
| % | | % | |
Annual dividend yield |
| % | % |
The risk-free interest rate assumption for options granted is based upon observed interest rates on the United States government securities appropriate for the expected term of the Company’s employee stock options.
The expected term of employee stock options is calculated using the simplified method which takes into consideration the contractual life and vesting terms of the options.
The Company determined the expected volatility assumption for options granted using the historical volatility of comparable public Company’s common stock. The Company will continue to monitor peer companies and other relevant factors used to measure expected volatility for future stock option grants, until such time that the Company’s common stock has enough market history to use historical volatility.
The dividend yield assumption for options granted is based on the Company’s history and expectation of dividend payouts. The Company has never declared or paid any cash dividends on its common stock, and the Company does not anticipate paying any cash dividends in the foreseeable future.
The Company currently recognizes option forfeitures as they occur as there is insufficient historical data to accurately determine future forfeiture rates A summary of the Company’s stock option activity and related information is as follows
F-21
A summary of the Company’s stock option activity and related information is as follows.
Weighted | |||||||
Weighted | average | ||||||
Average | Remaining | ||||||
Number of | Exercise | Contractual | |||||
| Shares |
| Price |
| Term | ||
Outstanding at December 31, 2022 |
| | $ |
| |||
Granted |
| |
| ||||
Exercised |
| ( |
|
| |||
Expired/Cancelled |
| ( |
|
| |||
Outstanding at December 31, 2023 |
| | $ |
| |||
Granted |
| |
| ||||
Exercised |
| ( |
|
| |||
Expired/Cancelled |
| ( |
|
| |||
Outstanding at December 31, 2024 | | $ | |||||
Exercisable at December 31, 2024 |
| | $ |
| |||
Vested and expected to vest at December 31, 2024 |
| | $ |
| |||
The weighted average grant date fair values of options granted during the years ended December 31, 2024 and 2023 were $
Stock option expense for the years ended December 31, 2024 and 2023 was $
| 2024 |
| 2023 | |||
Cost of revenues | $ | | $ | | ||
General and administrative |
| |
| | ||
Sales and marketing |
| |
| | ||
Research and development |
| |
| | ||
Total | $ | | $ | | ||
At December 31, 2024, the total compensation cost related to nonvested awards not yet recognized was approximately $
NOTE 8 – INCOME TAXES
The provision for income tax expense (benefit) consists of the following:
Current income tax expense (benefit) | - |
Deferred income tax expense (benefit) | - |
Total income tax expense (benefit) | - |
Effective Rate Reconciliation:
Pre-Tax income (loss) | ( |
F-22
The U.S. Federal Statutory Tax Rate for 2023 is
and the actual income tax expense (benefit) is as follows:
2024 | 2023 | ||||
Expected Federal income tax expense (benefit) | ( | ( | |||
State income tax expense (benefit) | ( | ( | |||
Stock option compensation | | ( | | ( | |
Section 162(m) Limitation | ( | | ( | ||
Other permanent differences | | ( | ( | ||
Prior Year True-Up Adjustments | ( | ( | |||
Change in Valuation Allowance | | ( | | ( | |
Total income tax expense (benefit) | - | - |
The Company has U.S. Federal net operating loss (NOL) carryovers of $
Net deferred income tax assets (liabilities) are comprised of the following:
| 2024 |
| 2023 | |
Deferred tax assets (liabilities) | ||||
Net Operating Loss Carryovers | | | ||
Credit Carryovers | | | ||
Capitalized Research and Development | | | ||
Reserves and Allowances | - | | ||
Capital Loss Carryover | | | ||
Depreciation | ( | | ||
Deferred Tax Assets | | | ||
Less: Valuation Allowance | ( | ( | ||
Net Deferred Tax Assets | - | - |
F-23
NOTE 9 – RELATED PARTY TRANSACTIONS
The Company is currently owed $
The Company retained American Incline LLC for legal services in 2024. Ronald Miller, a co-founder and executive chairman of StartEngine is a registered agent at American Incline. The Company paid $
The Company offers accredited investors the opportunity to purchase membership interests in investment vehicles known as “SE Funds”, which are Series LLCs of StartEngine Private LLC which hold single portfolio companies, and StartEngine Private Funds LLC which hold multiple portfolio companies, through its StartEngine Private product offering. These SE Funds invest in shares of venture capital-backed, late-stage private companies (“underlying securities”). The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC.
StartEngine Primary LLC, a wholly-owned, FINRA-member and SEC-registered broker-dealer subsidiary of the Company, markets offerings of SE Fund membership interests to accredited investors. These offerings are conducted pursuant to exemptions from registration under Section 4(a)(2) of the Securities Act of 1933 and Regulation D promulgated thereunder.The Company generates revenue from the sale of underlying securities to SE Funds and recognizes such amounts as StartEngine Private revenue. This revenue can be found on the table in Note 2, as a major component of the Company’s revenues.
The Company records the acquisition cost of these securities as cost of revenue. Accordingly, transactions between the Company and the SE Funds, including the sale of securities to such affiliated investment vehicles, constitute related party transactions.
NOTE 10 – SUBSEQUENT EVENTS
The Company has evaluated subsequent events that occurred after December 31, 2024 through March 31, 2025.
On March 14, 2025, StartEngine completed the sale of its investment in the residential apartment building it owns a membership interest in for proceeds of $
On February 18, 2025, the Company received its cash reimbursement for the legal receivable claim it made relating to the litigation settlement in 2023. The proceeds totaled $
From January 1, 2025 to March 31, 2025, the Company sold
F-24
Item 9.Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
Item 9A.Controls and Procedures
Limitations on Effectiveness of Controls and Procedures
The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, refers to controls and procedures that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact there are resource constraints and management are required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.
Evaluation of Disclosure Controls and Procedures
Management, with the participation of our Chief Executive Officer, who is also our principal financial officer, has evaluated as of the end of the period covered by this Annual Report on Form 10-K, the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act of 1934). Based on that evaluation, our Principal Executive Officer and Principal Financial Officer concluded our disclosure controls and procedures were not effective as of December 31, 2024 based on material weaknesses in our internal control over financial reporting described below.
33
Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15 under the Exchange Act). The Company’s internal control over financial reporting includes those policies and procedures that:
• Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the issuer;
• Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the issuer; and
• Provide reasonable assurance regarding prevention of timely detection of unauthorized acquisition, use or disposition of the issuer’s assets that could have a material effect on the financial statements.
Management conducted an assessment of the effectiveness of our internal control over financial reporting based on the criteria set forth in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). Based on the assessment, management has concluded that the Company’s internal control over financial reporting was not effective as of December 31, 2024 due to a material weaknesses identified below.
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis. The following material weaknesses were identified:
• The expense related to stock based compensation using a modified Black-Scholes pricing model had calculation errors and needed to be corrected;
• Stock and warrants held as investments were incorrectly valued due to errors with the calculation input for the revaulation.
Notwithstanding this material weakness noted above, management has concluded that our consolidated financial statements and related notes thereto included in this Annual Report fairly present in all material respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report. Additional detail on the nature of the material weaknesses, and managements conclusions can be found below.
The Company made a concerted effort to remediate and correct the material weaknesses that occurred in the audit of 2023 financial statements and the weaknesses that occurred in the 2023 audit such as lack of adequate review over financial spreadsheets, material general ledger accounts not reconciling to support and payroll recorded on a cash basis rather than accrual basis have been substantially remediated.
A description of the Company’s ongoing remediation process is provided below in “Changes in Internal Control over Financial Reporting.”
The Company’s registered public accounting firm has not provided an attestation report on the Company’s internal control over financial reporting as of December 31, 2024, because the Company is an emerging growth company as defined by SEC Rule 405 of the Securities Act of 1933, as amended, and Rule 12b-2 of the Exchange Act.
Changes in Internal Control Over Financial Reporting
34
During preparation for financial reporting related to the year ended December 31, 2024, and based on review from the auditors, the Company discovered certain material weaknesses described above. Management continues to evaluate the material weakness discussed above, has created a remediation plan that we have already begun implementing and continue to finalize that plan's implementation. Specifically, management enhanced the Company’ internal controls regarding the review and preparation of financial statements by adding enhanced procedures for the review of account balances and assessing collectible accounts receivables as well as a process for annual revaluation of the Company’s stocks and warrants. Additionally, the Company has added additional accounting software to assist with more accurate financial reporting for future periods. In addition, we have corrected the deficiency discovered during our annual audit process prior to the filing of this annual report.
However, assurance as to when all remediation efforts will be complete cannot be provided and the material weakness cannot be considered remedied until the applicable controls have operated for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. Management cannot provide assurances that the measures that have been taken to date, and are continuing to be implemented, will be sufficient to remediate the material weakness identified or to avoid potential future material weaknesses.
Item 9B. Other Information
Insider Trading Arrangement and Policies
None of the Company’s officers or directors have entered into a contract, established a plan, or issued instructions that provides for the purchase or sale of any equity securities of the Company intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) of the Exchange Act.
We have not adopted an insider trading policy and procedures governing the purchase, sale, and/or other dispositions of the registrant’s securities by directors, officers and employees, or the registrant itself, that are reasonably designed to promote compliance with insider trading laws, rules and regulations, and any listing standards applicable to the registrant. We expect that such a policy will be adopted prior to any listing of the Company’s shares on a national securities exchange or StartEngine Secondary.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
None.
35
PART III
Item 10.Directors, Executive Officers and Corporate Governance
As of April 15, 2024, our directors, executive officers and significant employees were as follows:
|
|
| Term of Office (if |
| Approximate hours | |||
indefinite, give date | per week (if | |||||||
Name | Position | Age | appointed) | part-time)/full-time | ||||
Executive Officers: |
|
|
|
|
|
|
| |
Howard Marks |
| CEO |
| 62 |
| January 1, 2014, Indefinitely |
| Full-time |
Johanna Cronin |
| Chief Marketing Officer |
| 36 |
| March 2014, Indefinitely |
| Full-time |
Jonathan Reyes |
| Chief Compliance Officer |
| 38 |
| March 2020, Indefinitely |
| Full-time |
Joshua Amster |
| VP, Fundraising |
| 34 |
| July 2016, Indefinitely |
| Full-time |
Hunter Strassman |
| VP, Finance |
| 33 |
| October 2021, Indefinitely |
| Full-time |
Joseph Mathews |
| VP, Engineering |
| 52 |
| March 2019, Indefinitely |
| Full-time |
Directors: |
|
|
|
|
|
|
|
|
Howard Marks |
| Director |
| 62 |
| April 17, 2014, Indefinitely |
|
|
Ronald Miller |
| Director and Chairman |
| 62 |
| April 17, 2014, Indefinitely |
|
|
Significant Employees: |
|
|
|
|
|
|
|
|
N/A |
|
|
|
|
|
|
|
|
Howard Marks, Co-founder, CEO and Director
Howard Marks is one of our co-founders and has served as our CEO since January 1, 2017. From our founding in March 2014 until December 2016, Howard served as our Executive Chairman. Howard founded StartEngine, an unrelated entity, in November 2011 as a startup accelerator with the mission to help make Los Angeles a top tech entrepreneurial city. In March 2014, Howard and Ron Miller founded the Company as an equity crowdfunding platform. Howard was the founder and CEO of Acclaim Games, a publisher of online games now part of The Walt Disney company. Before Acclaim, Howard was the Chairman of Activision Studios from 1991 until 1997. As a former Board Member and Executive Vice-President of video-game giant Activision, he and a partner took control in 1991 and turned the ailing company into the $20 billion market cap video game industry leader. As a games industry expert, Howard built one of the largest and most successful games studios in the industry, selling millions of games. Howard is the 2015 “Treasure of Los Angeles” recipient, awarded for his work to transform Los Angeles into a leading technology city. Howard is a member of Mayor Eric Garcetti’s technology council. Howard has a Bachelor of Science in Computer Engineering from the University of Michigan. He is bilingual and is a triple national of the United States, United Kingdom, and France.
Ronald Miller, Co-founder and Executive Chairman
Ron Miller is the executive chairman and cofounder of StartEngine. Ron served as our CEO and a director since our founding in March 2014 until December 2016. On January 1, 2017, Ron became our executive chairman. He is also currently the founder of the Disability Group Inc., and has served as its CEO since 2004. When Howard and Ron initially met in the fall of 2013, they recognized that the JOBS Act represented the greatest advancement for entrepreneurship in a generation. From direct experience as entrepreneurs, they recognized that the key to bringing new technologies and innovations to market required capital that is not readily available. As a serial start-up entrepreneur, Ron immediately went into action to advocate for SEC rulemaking to give life to the JOBS Act, raise the initial capital and built a leadership team to drive the sales and market plan to help StartEngine establish a leadership place in the market.
Prior to StartEngine, Ron founded built and sold five companies through management buyouts, private equity, private investors, and public markets. He was also nominated as a four-time Inc.500/5000 award recipient and was Ernst & Young entrepreneur of the year award finalist. As the executive chairman, Ron brings his deep experience as a leader and strategist to the Company.
36
Johanna Cronin, Chief Marketing Officer
Johanna Cronin is the Chief Marketing Officer at StartEngine and is the sole manager of our subsidiary StartEngine Assets LLC. She was the first employee and began working for StartEngine in 2014. Prior to that she served as an SEM analyst, managing paid media budgets and purchasing media placements for small businesses, for Dex Media, Inc. from March 2012 until March 2014. Johanna received her Bachelor of Arts from Northwestern University, where she was a psychology major with a Spanish minor.
Jonathan Reyes, Chief Compliance Officer
Jonathan Reyes has served as the Chief Compliance Officer at StartEngine Crowdfunding Inc., StartEngine Capital, LLC, and StartEngine Primary LLC since December 2020. Before becoming Chief Compliance Officer, Jonathan was the first in-house attorney to work for StartEngine, serving in various roles on the compliance team dating back to May 2017. Jonathan received his Juris Doctorate and Masters in Business Administration from Pepperdine University, and received a fellowship certificate from Pepperdine’s Geoffrey H. Palmer Center for Entrepreneurship & the Law. Before that, Jonathan received his Bachelor of Science from Boston College where he was a triple major in Management and Leadership, Marketing, and Human Resource Management.
Joshua Amster, VP, Fundraising
Josh Amster is Vice President of Fundraising at StartEngine. He joined StartEngine in February of 2016. Before joining StartEngine, he worked alongside Allen Jebsen in business development and sales operations at AEG. He graduated from Middlebury College with a Bachelor of Arts in History. He holds his Series 7, 63, 79, and 24 certifications from FINRA.
Hunter Strassman, VP, Finance
Hunter Strassman is VP of Finance and is responsible for the finance and operations of StartEngine. Prior to joining StartEngine in April 2021, Hunter worked as the Director of Finance at AlphaFlow, a real estate asset management platform (November 2018 to April 2021). From July 2017 to November 2018, Hunter was the Senior Controller at Karbone Inc., a leading renewable energy brokerage. From January 2017 to July 2017, Hunter was the assistant controller at ACT Commodities. Hunter began his career at the public accounting firm Grant Thornton in their New York office, where he focused on hedge funds, private equity and fund of funds.
Hunter received his Bachelors in Accounting from Bentley University, and a Masters in Taxation from Baruch College. Hunter is a licensed CPA in the State of New York, is a member of the AICPA, and holds the Series 7, 63, 24 and 27 certifications from FINRA. He has also passed the CISA and CRISC exams administered by ISACA.
Joseph Mathews, VP, Engineering
Joe Mathews is Vice President of Engineering at StartEngine, and has been leading Engineering and Product teams. Joe started his engineering career with NIIT Technologies, followed by Microsoft Inc, after which he worked for a number of startups, including co-founding one. In May 2017, Joe worked as Director of Platform Engineering at Science37, and since July of 2018, he’s been enjoying his work at StartEngine.
37
Corporate Governance
Board Committees and Nominations
The Company does not have a standing nominating, compensation, or audit committee, and does not have an audit committee financial expert. Due to the size of our Board of Directors, the entire Board performs the functions of these committees. We do not believe that our Board of Directors needs to appoint such committees or an audit committee financial expert because the low volume of matters that come before our Board permits the directors to give sufficient time and attention to such matters. There is a potential conflict of interest in that our directors have the authority to determine issues concerning management compensation, nominations, and audit issues that may affect management decisions. We are not required to have such committees since the Company’s stock is not listed on a national securities exchange.
The Board has not implemented a policy regarding the consideration of any director candidates recommended by stockholders because the Company is closely held and controlled by the Board members and certain stockholders as disclosed in Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
Code of Ethics
The Company has adopted a Code of Ethics and Business Conduct that applies to all of its employees, executive officers, including its chief executive officer, principal financial officer, principal accounting officer or controller, or other employees performing similar functions, and directors. We published our Code of Ethics and Business Conduct on our website at https://www.startengine.com/annual-reports. We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding amendments to, or waivers from a provision of our Code of Ethics and Business Conduct by posting that information on our website at https://www.startengine.com/annual-reports.
Communications with the Board of Directors
The Company’s stockholders or other interested party may contact the Board members individually or as a group by writing to [our Secretary at 4100 W Alameda Ave., Suite 300, Burbank, CA 91505 with a request to forward the communication to the intended recipient or recipients. In general, any stockholder communication delivered to our Secretary for forwarding to the Board or specified Board member or members will be forwarded in accordance with the stockholder’s instructions. However, our Secretary reserves the right not to forward to Board members any abusive, threatening, or otherwise inappropriate materials. Information regarding the submission of comments or complaints relating to our accounting, internal accounting controls, or auditing matters can be found on our website at https://www.startengine.com/contact-us.
Item 11.Executive Compensation
The following discussion and analysis of compensation arrangements should be read with the compensation tables and related disclosures set forth below. This discussion contains forward looking statements that are based on our current plans and expectations regarding future compensation programs. The actual compensation programs that we adopt may differ materially from the programs summarized in this discussion.
38
This section describes the material elements of the compensation awarded to, earned by, or paid to our Chief Executive Officer, Howard Marks, and our three most highly compensated executive officers (other than our Chief Executive Officer), Johanna Cronin, Chief Marketing Officer, Joshua Amster, VP, Fundraising, and Allen Jebsen, SVP, Fundraising, for our fiscal year ended December 31, 2024.
Nonqualified | ||||||||||||||||||||||||||
Nonequity | deferred | |||||||||||||||||||||||||
Name and | Stock | Option | incentive plan | compensation | All other | |||||||||||||||||||||
principal | Salary | Bonus | awards | awards | compensation | earnings | compensation | Total | ||||||||||||||||||
position |
|
| ($) |
| ($)(1) |
| ($) |
| ($)(1)(2)(3) |
| ($) |
| ($) |
| ($) |
| ($) | |||||||||
Howard Marks, Chief Executive Officer | 2024 |
| $ | 745,000 |
| $ | 745,000 |
| $ | — |
| $ | 1,288,200 |
| $ | — |
| $ | — | $ | — | $ | 2,778,200 | |||
2023 |
| $ | 745,000 |
| $ | — |
| $ | — |
| $ | — |
| $ | — |
| $ | — | $ | — | $ | 745,000 | ||||
Johanna Cronin, Chief Marketing Officer | 2024 |
| $ | 400,000 |
| $ | 400,000 |
| $ | — |
| $ | 644,100 |
| $ | — |
| $ | — | $ | — | $ | 1,444,100 | |||
2023 |
| $ | 350,000 |
| $ | 175,000 |
| $ | — |
| $ | 631,500 |
| $ | — |
| $ | — | $ | — | $ | 1,156,500 | ||||
Hunter Strassman, VP of Finance | 2024 |
| $ | 300,000 |
| $ | 350,000 |
| $ | — |
| $ | 644,100 |
| $ | — |
| $ | — | $ | — | $ | 1,294,100 | |||
2023 |
| $ | 250,000 |
| $ | 74,000 |
| $ | — |
| $ | 631,500 |
| $ | — |
| $ | — | $ | — | $ | 955,500 | ||||
(1) | Options, if any, have not yet been granted for fiscal year 2025, but options have been granted in 2024 for the 2023 fiscal year. Stock option grants awarded for 2025 performance remain subject to Board approval. |
(2) | Amounts reflect the aggregate grant date fair value of the options granted in 2024 and 2023, computed in accordance with Financial Accounting Standards Board ASC Topic 718 (ASC 718). This amount does not reflect the actual economic value realized by the officer. |
(3) | Options are subject to vesting with 25% vesting one year after date of grant and then 1/48 per month thereafter. |
Principal Elements of Compensation
The compensation of the Company’s executive officers comprises of the following major elements: (a) base salary; (b) an annual, discretionary cash bonus; and (c) long-term equity incentives, consisting of stock options, restricted stock awards, performance compensation awards and/or other applicable awards granted under the Company’s equity incentive plan (the “Equity Incentive Plan”) and any other equity plan that may be approved by the Board from time to time. These principal elements of compensation are described below.
Base Salaries
Base salary is provided as a fixed source of compensation for our executive officers. Adjustments to base salaries will be reviewed annually and as warranted throughout the year to reflect promotions or other changes in the scope of breadth of an executive officer’s role or responsibilities, as well as to maintain market competitiveness.
Annual Bonuses
Annual bonuses may be awarded based on qualitative and quantitative performance standards and will reward performance of our executive officers individually. The determination of an executive officer’s performance may vary from year to year depending on economic conditions and conditions in the cannabis industry and may be based on measures such as stock price performance, the meeting of financial targets against budget, the meeting of acquisition objectives and balance sheet performance.
Equity Incentive Plan
The Equity Incentive Plan provides continual motivation for our officers, employees, consultants and directors to achieve our business and financial objectives and align their interests with the long-term interests of our stockholders. The purpose of our Equity Incentive Plan is to promote greater alignment of interests between employees and stockholders, and to support the achievement of our longer-term performance objectives, while providing a long term retention element.
39
Amended and Restated 2015 Equity Incentive Plan
In May 2015, the Company established the 2015 Equity Incentive Plan which was approved by the Company’s Board and by stockholders in June 2015. The 2015 Equity Incentive Plan authorized the issuance of 600,000,000 shares of common stock. In December 2015, the 2015 Plan was amended to increase the number of shares authorized for issuance under the Plan from 20,000,000 to 40,600,000, further amended in September 2020 to increase the number of shares from 40,600,000 to 50,600,000, and then further amended in July 2021 to increase the number of shares under the plan on a post- split basis to 151,800,000 shares. The Company amended and restated the Plan in 2023 to increase the number of shares of Common Stock reserved for issuance by 80,000,000. As of March 18, 2023, there are 231,800,000 shares available under the plan. The Amended and Restated 2015 Equity Incentive Plan permits us to provide equity-based compensation in the form of stock options, restricted stock units, unrestricted stock and other stock bonus awards and performance compensation awards.
The Amended and Restated 2015 Equity Incentive Plan is administered by our Board of Directors, or a committee appointed by the Board of Directors, which determines recipients and the number of shares subject to the awards, the exercise price and the vesting schedule. The term of stock options granted under the Amended and Restated 2015 Equity Incentive Plan cannot exceed ten years. As of December 31, 2024, the Plan had 30,375,940 shares of Common Stock reserved for issuance.
Employment Agreements with Key Executives
We entered into an employment agreement Mr. Marks, our CEO, with an effective date of January 1, 2024. The agreement is for two years, and will automatically renew for an additional one year period, unless either party gives notice more than sixty days prior to the initial term date of the agreement or each renewal period. The agreement provides that Mr. Marks’ base salary will be $745,000. Mr. Marks is eligible to participate in all employee bonus plans of Company, if any. Mr. Marks is also entitled receive bonuses (a) in an amount up to 100% of his base salary if the Company achieves its revenue goals of $30 million. The bonus goal for 2025 fiscal year will pay Mr. Marks an amount up to 100% of his base salary if the Company achieves its EBITDA goal of $10 million. In 2024, Mr. Marks received 2,000,000 stock options exercisable at $1.38 per share and vesting over four (4) years. At this time, no options have been granted in 2025.
Compensation and Insider Participation
During 2024, the Company did not have a compensation committee or any other committee performing equivalent functions of a compensation committee. Howard Marks, our Chief Executive Officer, in his capacity as a director, participated in deliberations of the Board concerning executive officer compensation and was employed by the Company.
Director Compensation
There is currently no agreement or arrangement to pay any of our directors for their services as directors.
40
Outstanding Equity Awards at Fiscal Year-End
Option awards | Stock awards | |||||||||||||||||||
Market | Equity | Equity incentive | ||||||||||||||||||
Equity incentive | value of | incentive | plan awards: | |||||||||||||||||
plan awards: | shares or | plan awards: | market | |||||||||||||||||
number | Number | units of | number of | or payout | ||||||||||||||||
Number of | Number of | of securities | of shares | stock | unearned | value of | ||||||||||||||
securities | securities | underlying | Option | or units | that have | shares, units or | unearned | |||||||||||||
underlying | underlying | unexercised | exercise | of stock | not | other rights that | shares, units or | |||||||||||||
unexercised | unexercised | unearned | price | Option | that have | vested | have not | other rights that | ||||||||||||
Grant | options - (#) | options - (#) | options | expiration | not vested | vested | have not vested | |||||||||||||
Name |
| date |
| exercisable |
| unexercisable |
| (#) |
| ($) |
| date |
| (#) |
| ($) |
| (#) |
| ($) |
Howard Marks, Chief Executive Officer | 1/13/2018 | 6,000,000 | — | — | 0.013 | 1/13/2028 | — | — | — | — | ||||||||||
12/16/2020 | 6,000,000 | — | — | 0.217 | 12/16/2030 | — | — | — | — | |||||||||||
1/1/2022 | 4,562,500 | 1,437,500 | 0.675 | 1/1/2032 | — | — | — | — | ||||||||||||
6/14/2024 | — | 2,000,000 | 1.380 | 6/14/2034 | — | — | — | — | ||||||||||||
Johanna Cronin, Chief Marketing Officer | 6/15/2015 | 13,917,440 | — | — | 0.004 | 6/15/2025 | — | — | — | — | ||||||||||
2/7/2017 | 3,000,000 | — | — | 0.005 | 6/15/2025 | — | — | — | — | |||||||||||
1/13/2018 | 600,000 | — | — | 0.013 | 2/7/2027 | — | — | — | — | |||||||||||
1/18/2018 | 1,200,000 | — | — | 0.013 | 1/13/2028 | — | — | — | — | |||||||||||
4/23/2019 | 3,000,000 | — | — | 0.125 | 1/18/2028 | — | — | — | — | |||||||||||
5/15/2019 | 1,500,000 | — | — | 0.125 | 4/23/2029 | — | — | — | — | |||||||||||
1/2/2020 | 3,000,000 | — | — | 0.125 | 5/15/2029 | — | — | — | — | |||||||||||
12/16/2020 | 1,500,000 | — | — | 0.217 | 1/2/2030 | — | — | — | — | |||||||||||
1/1/2022 | 608,333 | 191,667.00 | — | 0.675 | 12/16/2030 | — | — | — | — | |||||||||||
4/18/2023 | 432,638 | 567,362.00 | — | 1.250 | 1/1/2032 | — | — | — | — | |||||||||||
6/14/2024 | - | 1,000,000.00 | — | 1.250 | 4/18/2033 | — | — | — | — | |||||||||||
Hunter Strassman, VP of Finance | 4/19/2021 | 563,333 | 36,667 | — | 0.217 | 4/19/2031 | — | — | — | — | ||||||||||
1/1/2022 | 608,333 | 191,667 | — | 0.675 | 1/1/2032 | — | — | — | — | |||||||||||
4/18/2023 | 432,638 | 567,362.00 | — | 1.250 | 4/18/2033 | — | — | — | — | |||||||||||
6/14/2024 | - | 1,000,000 | — | 1.250 | 6/14/2034 | — | — | — | — | |||||||||||
Long-Term Incentive Plans
There are no arrangements or plans in which we provide pension, retirement or similar benefits.
Compensation Committee
We currently do not have a compensation committee of the Board of Directors. The Board of Directors as a whole determines executive compensation.
Compensation of Directors
For the years ended December 31, 2024 and 2023, no members of our board of directors received compensation in their capacity as directors.
41
Item 12.Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The following table sets out certain information with respect to the beneficial ownership of the voting securities of the Company, as of March 31, 2025, for:
| ● | Each person who we know beneficially owns more than five percent of any class of our voting securities. |
| ● | Each of our director and director nominees. |
| ● | Each of our executive officers. |
| ● | All of our directors, director nominees and executive officers as a group. |
We have determined beneficial ownership in accordance with the rules of the Commission. Except as indicated by the footnotes below, we believe, based on the information furnished to us, that the persons and entities named in the table below have sole voting and investment power with respect to all securities that they beneficially own, subject to applicable community property laws.
|
| Amount |
| Amount |
|
|
| |||
and | and | |||||||||
nature of | nature of | |||||||||
Name and address | beneficial | beneficial | Percent of | |||||||
Title of class | of beneficial owner | ownership | ownership acquirable | Class (2) | ||||||
Common Stock |
| Howard Marks (1)(4) |
| 179,391,789 |
| 12,000,000 | (5) |
| 25.52 | % |
16,808,333 | (6) | 28.46 | %(3) | |||||||
Common Stock |
| The Ronald David Miller Trust U/A 08/04/2020 (Ron Miller) (1) |
| 74,625,228 |
| 6,000,000 | (5) |
| 10.62 | % |
|
|
|
|
| 3,000,000 | (6) |
| 11.75 | %(3) | |
Common Stock |
| SE Agoura Investment LLC (7) |
| 2,903,455 |
| 182,966,180 | (5) |
| 0.41 | % |
|
|
|
|
|
|
|
| 20.98 | %(3) | |
Common Stock |
| The Lee Miller Trust UA 09/05/2020 (Lee Miller) |
| 74,625,228 |
| 6,000,000 | (5) |
| 10.62 | % |
|
|
|
|
| 3,000,000 | (6) |
| 11.75 | %(3) | |
Common Stock |
| All executive officers and directors as a group (7 members including Howard Marks and Ron Miller)(1) |
| 254,470,518 |
| 18,000,000 | (5) |
| 36.20 | % |
|
|
|
|
| 75,489,251 | (7) |
| 43.68 | % | |
Preferred Stock |
| Howard Marks (4) |
| 12,000,000 |
|
|
|
| 3.00 | % |
Preferred Stock |
| The Ronald David Miller Trust U/A 08/04/2020 (Ron Miller)(1) |
| 6,000,000 |
|
|
|
| 1.50 | % |
Preferred Stock |
| SE Agoura Investment LLC (7) |
| 182,966,180 |
|
|
|
| 45.75 | % |
Preferred Stock | The Lee Miller Trust UA 09/05/2020 (Lee Miller) | 6,000,000 | 1.50 | % |
(1) | Unless otherwise indicated, the address for each beneficial owner is c/o StartEngine Crowdfunding, Inc., 4100 W Alameda Ave., Suite 300, Burbank, California 91505 |
(2) | Based on 702,861,520 shares of Common Stock, 399,893,680 shares of Preferred Stock outstanding. |
(3) | This calculation is the amount the person owns now, plus the amount that person is entitled to acquire. That amount is then shown as a percentage of the outstanding amount of securities in that class if no other person exercised their rights to acquire those securities. The result is a calculation of the maximum amount that person could ever own based on their current and acquirable ownership, which is why the amounts in this column may not add up to 100% for each class. |
(4) | These shares are held by Howard E. Marks Living Trust U/A Dated 12/21/2001 (Howard Marks) and does not include the 999,360 shares held by the Marks Irrevocable Trust for the benefit of Mr. Marks’ family. |
(5) | Shares acquirable through conversion of Preferred Stock. |
(6) | Shares acquirable through the exercise of stock options. The options were granted under the 2015 Equity Incentive Plan. |
(7) | SE Agoura Investment LLC is beneficially owned by Aubrey Chernick. The address for SE Agoura Investment LLC is 333 South Grand Avenue, Suite 1470, Los Angeles, CA 90071. |
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Item 13.Certain Relationships and Related Transactions, and Director Independence
Except as otherwise indicated herein, there have been no related party transactions or any other transactions or relationships required to be disclosed pursuant to Item 404 of Regulation S-K.
The Company is currently owed $180,610 from StartEngine Collectibles LLC in relation to the fees associated with initiating and selling collectible assets since the inception of the fund. Additionally, the Company is owed $28,750 from StartEngine Loans, LLC in relation to legal fees for creating the entity.
The Company offers accredited investors the opportunity to purchase membership interests in investment vehicles known as “SE Funds”, which are Series LLCs of StartEngine Private LLC which hold single portfolio companies, and StartEngine Private Funds LLC which hold multiple portfolio companies, through its StartEngine Private product offering. These SE Funds invest in shares of venture capital-backed, late-stage private companies (“underlying securities”). The SE Funds are managed by StartEngine Private Manager LLC and advised by StartEngine Adviser LLC, both of which are affiliated entities under common control with the Company.
StartEngine Primary LLC, a wholly-owned, FINRA-member and SEC-registered broker-dealer subsidiary of the Company, markets offerings of SE Fund membership interests to accredited investors. These offerings are conducted pursuant to exemptions from registration under Section 4(a)(2) of the Securities Act of 1933 and Regulation D promulgated thereunder.The Company generates revenue from the sale of underlying securities to SE Funds and recognizes such amounts as revenue.
The Company records the acquisition cost of these securities as cost of revenue. Accordingly, transactions between the Company and the SE Funds, including the sale of securities to such affiliated investment vehicles, constitute related party transactions.
Director Independence
As of the date of this Form 10-K, the Company does not have any independent directors under the corporate governance rules of The Nasdaq Stock Market LLC (Nasdaq).
Item 14.Principal Accountant Fees and Services
The following is a summary of fees paid to the Company’s independent accountant for services rendered.
| For the year ended |
| |||||
December 31, 2024 (1) |
| December 31, 2023 |
| ||||
Audit fees (2) | $ | 166,500 | $ | 178,700 | |||
Audit-related fees (3) | $ | 227,100 | $ | 86,300 | |||
Tax fees (4) | $ | — | $ | — | |||
All other fees (5) | $ | 0 | $ | 0 | |||
Total fees | $ | 393,600 | $ | 265,000 | |||
| (1) | The Company engaged Haynie & Company as the Company’s independent accounting firm for the fiscal year ending December 31, 2024 and 2023. |
| (2) | Audit fees consist of the fees billed for each of the last two fiscal years for professional services rendered by the principal accountant for the audit of the Company’s annual financial statements and review of financial statements in our Form 10-Q or services that are normally provided by the accountant in connection with statutory and regulatory filings or engagements for those fiscal years. |
| (3) | Audit-related fees consist of the fees billed in each of the last two fiscal year for assurance and related services by the principal accountant that are reasonably related to the performance of the audit or review of the Company’s financial statements and are not reported under “Audit fees.” Audit related fees for 2023 include 1) Consent on Reg A filings ($2,300) and stand-alone audit of subsidiary StartEngine Primary ($84,000). Audit related fees for 2024 include 1) Re-audit of 2022 financial statements and amending 10-K ($133,000) and standalone audit of subsidiary StartEngine Primary ($94,100). |
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| (4) | Tax fees comprise fees billed for professional services rendered by the principal accountant for tax compliance, tax advice, and tax planning. These services include tax preparation for fiscal year 2023 and tax preparation for fiscal year 2023. |
| (5) | All other fees comprise fees for products and services provided by the principal accountant other than those specified in audit, audit-related and tax fees. |
The policy of the Company’s Board of Directors (the “Board”) is to pre-approve all audit and permissible non-audit services provided by the independent accountants. These services may include audit services, audit-related services, tax services, and other services. The Board generally pre-approves particular services or categories of services on a case-by-case basis. The independent registered public accounting firm and management are required to periodically report to the Board regarding the extent of services provided by the independent registered public accounting firm in accordance with these pre-approvals, and the fees for the services performed to date.
All the services of Haynie & Company for 2024 described above were pre-approved by the Board.
PART IV
Item 15.Exhibit and Financial Statement Schedules
| 1. | Financial Statements |
The financial statements and Report of Independent Registered Public Accounting Firm are listed in the “Index to Financial Statements and Schedules” on page F-1 and included on pages F-1 to F-24 of this annual report on Form 10-K
| 2. | Financial Statement Schedules |
All schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission (the “Commission”) are either not required under the related instructions, are not applicable (and therefore have been omitted), or the required disclosures are contained in the financial statements included herein.
| 3. | Exhibits (including those incorporated by reference). |
Copies of the following documents are included as exhibits to this report pursuant to Item 601 of Regulation S-K.
Exhibit No. | Title of Document | Form | File No. | Exhibit | Filing Date | Filed Herewith |
2.1 | Seventh Amended and Restated Certificate of Incorporation 000-56415 | 8-K | 000-56415 | 3.1 | May 10, 2024 |
|
2.2 | 8-K | 000-56415 | 3.2 | May 10, 2024 |
| |
3.1 | 1-A | 000-56415 | 2.1 | May 10, 2024 |
| |
3.2 | 1-A | 000-56415 | 2.2 | May 10, 2024 |
| |
4.1 | 1-A | 024-11177 | 3.1 | March 12, 2020 |
| |
10.1 | 1-A | 024-11806 | 6.1 | February 13, 2023 |
| |
10.2+* | Employment Agreement effective as of January 1, 2024 (Howard Marks) | 10-K | 000-56415 | 10.2 | March 31, 2025 |
|
10.3 | 8-K | 000-56415 | 99.2 | November 28, 2022 |
| |
23.1 | X | |||||
31.1 |
|
|
|
| X |
44
32.1 # | Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 |
|
|
|
| X |
101.INS | Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document). |
101.SCH | Inline XBRL Taxonomy Extension Schema Document |
101.CAL | Inline XBRL Taxonomy Extension Calculation Linkbase Document. |
101.DEF | Inline XBRL Taxonomy Extension Definition Linkbase Document. |
101.LAB | Inline XBRL Taxonomy Extension Labels Linkbase Document. |
101.PRE | Inline XBRL Taxonomy Extension Presentation Linkbase Document. |
104 | Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101). |
+ | Management contract or compensatory plan or arrangement. |
* | Portions of this exhibit have been omitted pursuant to the instructions to Item 601(a) of Regulation S-K. |
# | This certification is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act. |
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SIGNATURES
Pursuant to the requirements of Section 12 of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.
STARTENGINE CROWDFUNDING, INC. | ||
|
| (Registrant) |
Date: March 31, 2025 |
| |
By: | /s/ Howard Marks | |
|
| Howard Marks |
|
| Chief Executive Officer |
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
/s/ Howard Marks | |
Howard Marks, Chief Executive Officer, principal financial | |
officer, principal accounting officer and Director | |
Date: March 31, 2025 |
/s/ Ronald Miller | |
Ronald Miller, Director and Chairman | |
Date: March 31, 2025 |
46